Tikun Olam
Increasingly i have been thinking about helping people.
And math.
And the amazing times we are privileged to live in.
Blog Archives
Kids Help Phone Year End Fundraising
client
Kids Help Phone
objective
Create integrated Year End fundraisng campaign to strengthen relationships between Kids Help Phone and donors
concept
Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey
results
Memorable creative offers multiple options to support and engage donors at new microsite
thinkdodifference
Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.
Sunnybrook Foundation Mid Level Giving Program
client
Sunnybrook Foundation
objective
Recognize mid-level donors to build relationships and revenue
concept
Original Wilket Creek work of art as key design element. Detailed program benefits for members
results
Clarity of positioning and impactful creative
thinkdodifference
Understanding the competitive environment and an intimate client-agency working relationship helped create a donor centric program to drive results
Sunnybrook Foundation Raise a Flag Campaign
client
Sunnybrook Foundation
objective
Grow revenue for the Veterans Centre leveraging Remembrance Day
concept
An integrated DM and social media campaign highlighting veterans
results
Donor acquisition and revenue surpassed previous year
thinkdodifference
Effective creative with flawless execution
VitalAire Gold Standard In-Branch Branding
client
VitalAire Canada Inc.
objective
Develop in branch point of sale material to strengthen and reinforce VitalAire’s leadership
concept
Impactful posters with key brand messages and flexible lug-ons with secondary messaging to promote marketing or branch activities
results
Well received and executed by branches. Enhanced décor while strengthening the brand-client relationship
thinkdodifference
Sourced an easy to install and use frame and communicated clearly with staff to ensure branch compliance
Sunnybrook Foundation Affirmation Acquisition
client
Sunnybrook Foundation
objective
Acquire new donors and build revenue
concept
A campaign including life affirming value added premiums to drive donations
results
Campaign results were stronger than other premium campaigns executed during 2014
thinkdodifference
Sharing affirmations creative concept. Strong family of vendors yielded excellent final product
Baycrest Memories Are Meant To Be Shared Acquisition
client
Baycrest Foundation
objective
Acquire new donors and reactivate past donors
concept
Design and execute a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects
results
Innovative creative received great reviews at all levels of the organization
thinkdodifference
Ability to understand the target provided a greater understanding of new and lapsed donors
VitalAire SleepTalk
client
VitalAire Canada Inc.
objective
Develop client relationship to build engagement and loyalty
concept
A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help them manage their sleep apnea treatment
results
Open and Click Through rates continue to surpass industry standards after 1 year
thinkdodifference
All-inclusive agency approach: creative strategy, turnkey editorial, creative templates, writing, coding, testing, deployment and analysis
Sunnybrook Foundation Renewal DM
client
Sunnybrook Foundation
objective
Drive revenue from house donors
concept
A mailing asking house donors to renew their support in 2014. Leveraged artwork created for print publication to maximize return on investment
results
A mailing asking house donors to renew their support in 2014. Leveraged artwork created for print publication to maximize return on investment
thinkdodifference
Ability to adapt creative across multiple platforms with an experienced creative.
Heart & Stroke Foundation Non Premium Mailing
client
Heart & Stroke Foundation
objective
Create an engaging direct mail package to drive donations among donors who have opted out of receiving premium mailings
concept
Interactive outer envelope with eye catching creative forced deep engagement with the message
results
Positive feedback for all concepts presented from all parties involved. Program tested against control and results for both response rate and average gift were higher than control results.
thinkdodifference
Strong creative thinking that can work with any budget and develop great communication material