Blog Archives

Kids Help Phone Event Communication

client
Kids Help Phone
objective
To create event awareness in British Columbia while fundraising to support Kids Help Phone growth goals

concept
Light the Way for Kids with standout event creative during a busy festive season
results
Creative was extended across all channels including: direct mail, print, web, social and on-site signage
thinkdodifference

Consistent messaging for greater impact and retention to build awareness

VitalAire Retail Branch Standards

client
VitalAire Canada Inc.
objective
Enhance the brand experience for clients and their loved ones at over 100 healthcare clinics
concept
Lead evaluation process with the brand, procurement and retail teams. Develop and workshop a range of concepts. Specify colours, furniture, fixtures and signage. Test everything in a live space. Design and deploy new retail brand standards, flexible enough to work in a wide variety of retail and clinical settings

results
Incredibly well received by staff. System wide adoption. Happy clients
thinkdodifference

thinkdo’s network of experts worked together closely to save the client time and effort

VitalAire Sleep Health Commitment Branding

client
VitalAire Canada Inc.
objective
Differentiate VitalAire based on its proprietary approach to client care
concept
Sub-brand creation supported with unique shapes, colours and copy weight for each communication medium

results
Powerful visual mnemonic for ongoing health care provider and client communication
thinkdodifference

Optimal creative process merged creative, account and brand team insights

CMiC LinkedIn Lead Generation Campaign

client
Computer Methods International Corp.
objective
Drive targeted sales leads

concept
Build a presence online targeting industry decision makers with LinkedIn sponsored ads. Create and offer valuable industry content in exchange for contact details

results
Among top 5 tactics building database of leads for the sales team
thinkdodifference

Review analytics weekly, tweak creative and landing pages to optimize return on investment

YMCA Year End Direct Mail

client
YMCA of Greater Toronto
objective
To develop and clearly articulate the case for support to fee-paying members
concept
Engaging multi-fold acquisition package tells four stories about four unique service delivery areas to four different donor prospects

results
Impactful creative resulting in a 4x greater response rate than previous year’s effort
thinkdodifference

Lead clients, creative teams and printers to develop impactful creative that exceeds objectives on a fixed budget