Baycrest Memories Are Meant To Be Shared Acquisition
client
Baycrest Foundation
objective
Acquire new donors and reactivate past donors
concept
Design and execute a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects
results
Innovative creative received great reviews at all levels of the organization
thinkdodifference
Ability to understand the target provided a greater understanding of new and lapsed donors