Welcome to the thinkdo blog
Surf around this section to see examples of the inspiring brand activation thinkdo has delivered. We’ve also collected some insights and observations that you might find of value. Enjoy!

CMiC LinkedIn Lead Generation Campaign

client
Computer Methods International Corp.
objective
Drive targeted sales leads

concept
Build a presence online targeting industry decision makers with LinkedIn sponsored ads. Create and offer valuable industry content in exchange for contact details

results
Among top 5 tactics building database of leads for the sales team
thinkdodifference

Review analytics weekly, tweak creative and landing pages to optimize return on investment

YMCA Year End Direct Mail

client
YMCA of Greater Toronto
objective
To develop and clearly articulate the case for support to fee-paying members
concept
Engaging multi-fold acquisition package tells four stories about four unique service delivery areas to four different donor prospects

results
Impactful creative resulting in a 4x greater response rate than previous year’s effort
thinkdodifference

Lead clients, creative teams and printers to develop impactful creative that exceeds objectives on a fixed budget

Sunnybrook Foundation Mid Level Giving Program

client
Sunnybrook Foundation
objective
Recognize mid-level donors to build relationships and revenue

concept
Original Wilket Creek work of art as key design element. Detailed program benefits for members

results
Clarity of positioning and impactful creative
thinkdodifference

Understanding the competitive environment and an intimate client-agency working relationship helped create a donor centric program to drive results

VitalAire Gold Standard In-Branch Branding

 
client
VitalAire Canada Inc.
objective
Develop in branch point of sale material to strengthen and reinforce VitalAire’s leadership
concept
Impactful posters with key brand messages and flexible lug-ons with secondary messaging to promote marketing or branch activities
results
Well received and executed by branches. Enhanced décor while strengthening the brand-client relationship
thinkdodifference

Sourced an easy to install and use frame and communicated clearly with staff to ensure branch compliance


Sunnybrook Foundation Affirmation Acquisition

 
client
Sunnybrook Foundation
objective
Acquire new donors and build revenue
concept
A campaign including life affirming value added premiums to drive donations

results
Campaign results were stronger than other premium campaigns executed during 2014
thinkdodifference

Sharing affirmations creative concept. Strong family of vendors yielded excellent final product


Baycrest Memories Are Meant To Be Shared Acquisition

 
client
Baycrest Foundation
objective
Acquire new donors and reactivate past donors
concept
Design and execute a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects

results
Innovative creative received great reviews at all levels of the organization
thinkdodifference

Ability to understand the target provided a greater understanding of new and lapsed donors


VitalAire SleepTalk

client
VitalAire Canada Inc.
objective
Develop client relationship to build engagement and loyalty
concept
A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help them manage their sleep apnea treatment

results
Open and Click Through rates continue to surpass industry standards after 1 year
thinkdodifference

All-inclusive agency approach: creative strategy, turnkey editorial, creative templates, writing, coding, testing, deployment and analysis

Sunnybrook Foundation Renewal DM

client
Sunnybrook Foundation
objective
Drive revenue from house donors
concept
A mailing asking house donors to renew their support in 2014. Leveraged artwork created for print publication to maximize return on investment

results
A mailing asking house donors to renew their support in 2014. Leveraged artwork created for print publication to maximize return on investment
thinkdodifference

Ability to adapt creative across multiple platforms with an experienced creative.

Heart & Stroke Foundation Non Premium Mailing

 
client
Heart & Stroke Foundation
objective
Create an engaging direct mail package to drive donations among donors who have opted out of receiving premium mailings
concept
Interactive outer envelope with eye catching creative forced deep engagement with the message
results
Positive feedback for all concepts presented from all parties involved. Program tested against control and results for both response rate and average gift were higher than control results.
thinkdodifference

Strong creative thinking that can work with any budget and develop great communication material