Welcome to our collection of past thoughts and deeds
Surf around this section to see examples of the inspiring brand activation thinkdo has delivered. We’ve also collected some insights and observations that you might find of value. Enjoy!
CMiC Paid Search Lead Generation Campaign
client
Computer Methods International Corporation
objective
To create fresh leads for construction software demo team
concept
Build online awareness with targeted digital copy and display ads. Drive viewers to responsive gated landing pages. Offer prospects valuable content to educate. Close the loop with a free demo
results
Among top 3 tactics creating demos with software prospects
thinkdodifference
Timely monitoring, long-tail search term creativity and continuous optimization drove down cost per qualified demo
CMiC Email Lead Generation Campaign
client
Computer Methods International Corporation
objective
To help strangers with email addresses become self-qualified prospects
concept
Leverage HubSpot automation to deliver relevant industry content in exchange for contact details. Series of high value emails automatically sent to purchased email addresses. CMiC reinforces its industry leadership role by developing and offering engaging content
results
Heightened awareness amongst target buyers. Fresh leads for the sales team. Cleaner database of engaged prospects
thinkdodifference
Work with the management, marketing, sales and tech teams to monitor, modify and optimize the campaign over time
Kids Help Phone Year End Fundraising
client
Kids Help Phone
objective
Create integrated Year End fundraisng campaign to strengthen relationships between Kids Help Phone and donors
concept
Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey
results
Memorable creative offers multiple options to support and engage donors at new microsite
thinkdodifference
Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.
Kids Help Phone Event Communication
client
Kids Help Phone
objective
To create event awareness in British Columbia while fundraising to support Kids Help Phone growth goals
concept
Light the Way for Kids with standout event creative during a busy festive season
results
Creative was extended across all channels including: direct mail, print, web, social and on-site signage
thinkdodifference
Consistent messaging for greater impact and retention to build awareness
VitalAire Retail Branch Standards
client
VitalAire Canada Inc.
objective
Enhance the brand experience for clients and their loved ones at over 100 healthcare clinics
concept
Lead evaluation process with the brand, procurement and retail teams. Develop and workshop a range of concepts. Specify colours, furniture, fixtures and signage. Test everything in a live space. Design and deploy new retail brand standards, flexible enough to work in a wide variety of retail and clinical settings
results
Incredibly well received by staff. System wide adoption. Happy clients
thinkdodifference
thinkdo’s network of experts worked together closely to save the client time and effort
VitalAire Sleep Health Commitment Branding
client
VitalAire Canada Inc.
objective
Differentiate VitalAire based on its proprietary approach to client care
concept
Sub-brand creation supported with unique shapes, colours and copy weight for each communication medium
results
Powerful visual mnemonic for ongoing health care provider and client communication
thinkdodifference
Optimal creative process merged creative, account and brand team insights
CMiC LinkedIn Lead Generation Campaign
client
Computer Methods International Corp.
objective
Drive targeted sales leads
concept
Build a presence online targeting industry decision makers with LinkedIn sponsored ads. Create and offer valuable industry content in exchange for contact details
results
Among top 5 tactics building database of leads for the sales team
thinkdodifference
Review analytics weekly, tweak creative and landing pages to optimize return on investment
YMCA Year End Direct Mail
client
YMCA of Greater Toronto
objective
To develop and clearly articulate the case for support to fee-paying members
concept
Engaging multi-fold acquisition package tells four stories about four unique service delivery areas to four different donor prospects
results
Impactful creative resulting in a 4x greater response rate than previous year’s effort
thinkdodifference
Lead clients, creative teams and printers to develop impactful creative that exceeds objectives on a fixed budget
Sunnybrook Foundation Mid Level Giving Program
client
Sunnybrook Foundation
objective
Recognize mid-level donors to build relationships and revenue
concept
Original Wilket Creek work of art as key design element. Detailed program benefits for members
results
Clarity of positioning and impactful creative
thinkdodifference
Understanding the competitive environment and an intimate client-agency working relationship helped create a donor centric program to drive results
Sunnybrook Foundation Raise a Flag Campaign
client
Sunnybrook Foundation
objective
Grow revenue for the Veterans Centre leveraging Remembrance Day
concept
An integrated DM and social media campaign highlighting veterans
results
Donor acquisition and revenue surpassed previous year
thinkdodifference
Effective creative with flawless execution