Body Break-Movember Partnership
Connect Body Break and Movember’s fan bases
Integrate one of Canada’s most iconic mustaches into the well-known Movember campaign. Invite Canadians to help “Bring Back Hal’s Mo”. Include Hal’s mustache content in Movember e-newsletters and an online video PSA
A successful partnership that attracted new fans to the both brands
Finding the win-win that worked for each party.