Canadian Restaurant and Foodservice Association

 

client
Canadian Restaurant and Foodservice Association (CRFA)
objective
Drive new member acquisition
concept
Restate the benefits of membership to appeal more overtly to prospects and lapsed members
results
Reduced the cost of a 25,000 prospect Direct Mail program and, successfully educated and influenced potential members to join CRFA
thinkdodifference

Implemented a regionally customized outbound brochure, setting a new standard for this outbound prospect tool.