Category Archives: Advertisements

CMiC Paid Search Lead Generation Campaign

Posted 4 years ago by Franca Calabro

client

Computer Methods International Corporation

objective

To create fresh leads for construction software demo team

concept

Build online awareness with targeted digital copy and display ads. Drive viewers to responsive gated landing pages. Offer prospects valuable content to educate. Close the loop with a free demo

results

Among top 3 tactics creating demos with software prospects

thinkdodifference

Timely monitoring, long-tail search term creativity and continuous optimization drove down cost per qualified demo

Categories: Advertisements, Case Studies, Copy, Creative Marketing Strategy, Inbound Marketing, Media Planning, Online, Optimization, Sales Lead Generation

Kids Help Phone Event Communication

Posted 6 years ago by Franca Calabro

client

Kids Help Phone

objective

To create event awareness in British Columbia while fundraising to support Kids Help Phone growth goals

concept

Light the Way for Kids with standout event creative during a busy festive season

results

Creative was extended across all channels including: direct mail, print, web, social and on-site signage

thinkdodifference

Consistent messaging for greater impact and retention to build awareness

Categories: Advertisements, Case Studies, Corporate Partnership, Direct Mail, Donor Engagement, Email, Fundraising, Not for Profit

CMiC LinkedIn Lead Generation Campaign

Posted 6 years ago by Franca Calabro

client

Computer Methods International Corp.

objective

Drive targeted sales leads

concept

Build a presence online targeting industry decision makers with LinkedIn sponsored ads. Create and offer valuable industry content in exchange for contact details

results

Among top 5 tactics building database of leads for the sales team

thinkdodifference

Review analytics weekly, tweak creative and landing pages to optimize return on investment

Categories: Advertisements, Brand Activation, Case Studies, Copy, Media Planning, Online, Sales Lead Generation

Lakota

Posted 9 years ago by Marty

 

client

Health Products International

objective

Supply consumers and the trade with a new reason to engage with the established Lakota brand

concept

Plan and execute a satisfaction guarantee testimonial program, providing free standing inserts, dedicated displays, shelf support, microsite and TV creative

results

Successfully reinforced Lakota’s efficacy, renewing trade support and reversing sales decline

thinkdodifference

The experience to present and execute a potentially risky satisfaction guarantee program.

Categories: Advertisements, Case Studies, Copy, Creative Marketing Strategy

Paladin Advertisement

Posted 9 years ago by Marty

 

client

Paladin Labs

objective

Publicize Paladin’s philanthropic work with Montreal’s Jewish charities

concept

Develop a creative and humorous philanthropy ad that is relevant to both the Jewish community and general public

results

Bigger asks for more support from new charities who were impressed

thinkdodifference

Close partnership with an experienced illustrator capable of transforming an idea conceived on the back of a napkin into a breakthrough print ad.

Categories: Advertisements, Case Studies, Copy, Creative Marketing Strategy, Partnership Marketing

sambadays Corporate Partnership

Posted 9 years ago by Marty

 

client

sambadays

objective

Promote the product on Canada’s leading free daily paper

concept

Broker a mutually beneficial corporate relationship in order to build sambadays awareness and sales

results

Created a win-win partnership, thereby widening the sambadays scope

thinkdodifference

The vision to imagine the partnership and the determination to see it through.

Categories: Advertisements, Case Studies, Copy, Corporate Partnership, Creative Marketing Strategy, Media Planning

Aspirin Partnership

Posted 9 years ago by Marty

 

client

Aspirin

objective

Drive sales

concept

Broker a partnership with Aeroplan and Heart & Stroke Foundation to add value to every package of 81 mg Aspirin

results

Sales beat previous year’s record by a healthy margin

 

thinkdodifference

Integrated retail, causal, point-of-sale and coalition loyalty marketing expertise to deliver a three way partnership.

Categories: Advertisements, Case Studies, Copy, Corporate Partnership, Creative Marketing Strategy, Partnership Marketing