Category Archives: Advertisements

Kids Help Phone Event Communication

client
Kids Help Phone
objective
To create event awareness in British Columbia while fundraising to support Kids Help Phone growth goals

concept
Light the Way for Kids with standout event creative during a busy festive season
results
Creative was extended across all channels including: direct mail, print, web, social and on-site signage
thinkdodifference

Consistent messaging for greater impact and retention to build awareness

CMiC LinkedIn Lead Generation Campaign

client
Computer Methods International Corp.
objective
Drive targeted sales leads

concept
Build a presence online targeting industry decision makers with LinkedIn sponsored ads. Create and offer valuable industry content in exchange for contact details

results
Among top 5 tactics building database of leads for the sales team
thinkdodifference

Review analytics weekly, tweak creative and landing pages to optimize return on investment

Lakota

 

client
Health Products International
objective
Supply consumers and the trade with a new reason to engage with the established Lakota brand
concept
Plan and execute a satisfaction guarantee testimonial program, providing free standing inserts, dedicated displays, shelf support, microsite and TV creative
results
Successfully reinforced Lakota’s efficacy, renewing trade support and reversing sales decline
thinkdodifference

The experience to present and execute a potentially risky satisfaction guarantee program.

Paladin Advertisement

 

client
Paladin Labs
objective
Publicize Paladin’s philanthropic work with Montreal’s Jewish charities
concept
Develop a creative and humorous philanthropy ad that is relevant to both the Jewish community and general public
results
Bigger asks for more support from new charities who were impressed
thinkdodifference

Close partnership with an experienced illustrator capable of transforming an idea conceived on the back of a napkin into a breakthrough print ad.

sambadays Corporate Partnership

 

client
sambadays
objective
Promote the product on Canada’s leading free daily paper
concept
Broker a mutually beneficial corporate relationship in order to build sambadays awareness and sales
results
Created a win-win partnership, thereby widening the sambadays scope
thinkdodifference

The vision to imagine the partnership and the determination to see it through.

Aspirin Partnership

 

client
Aspirin
objective
Drive sales
concept
Broker a partnership with Aeroplan and Heart & Stroke Foundation to add value to every package of 81 mg Aspirin
results
Sales beat previous year’s record by a healthy margin

 

thinkdodifference

Integrated retail, causal, point-of-sale and coalition loyalty marketing expertise to deliver a three way partnership.