Category Archives: Case Studies

Sunnybrook Foundation Affirmation Acquisition

 
client
Sunnybrook Foundation
objective
Acquire new donors and build revenue
concept
A campaign including life affirming value added premiums to drive donations

results
Campaign results were stronger than other premium campaigns executed during 2014
thinkdodifference

Sharing affirmations creative concept. Strong family of vendors yielded excellent final product


Baycrest Memories Are Meant To Be Shared Acquisition

 
client
Baycrest Foundation
objective
Acquire new donors and reactivate past donors
concept
Design and execute a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects

results
Innovative creative received great reviews at all levels of the organization
thinkdodifference

Ability to understand the target provided a greater understanding of new and lapsed donors


VitalAire Glacial Getaway Data Drive

 
client
VitalAire Canada
objective
Capture email addresses and mobile telephone numbers of existing clients to enable closer future relationship
concept
Offer clients and prospects a contest incentive to share their contact information in conjunction with an employee reward program to drive results
results
Exceeded planned opt-ins 3 months into a 5 month program with double the final expected opt-ins
thinkdodifference

Offset the cost of the prizing by negotiating a win-win partnership with Expedia Cruise Ship Centers

Sunnybrook Foundation Mission Acquisition Direct Mail

 
client
Sunnybrook Foundation
objective
Augment donor-base with donation request applied to initiative of donor’s choice
concept
Develop an interactive DM package with an emotionally evocative envelope to engage recipients and a customizable donation experience using stickers to highlight area(s) of interest
results
Consistent response rate overall but higher than expected response rates from external data lists. Also resulted in the third highest donation amount per donor and per gift from all acquisition mailings in the last 3 years
thinkdodifference

An innovative creation reinforced by a results-driven marketing approach

Sunnybrook Foundation Summer Appeal Direct Mail

 
client
Sunnybrook Foundation
objective
Generate donation revenue with a one- time and monthly donation request
concept
A creative DM package including an emotionally engaging patient story and a tea bag that changes water in the same way one can change outcomes for others
results
Generated higher revenue per donor versus previous three years of house mailings
thinkdodifference

Thinking outside the box, securing the tea and delivering great results

Western DM

 

 

 

client

Western University
objective
Grow revenue and alumni participation
concept
Make the multiplier the hero. Test lift note to lapsed audience
results
Lifted revenue by 75%, donor engagement by 72%.
thinkdodifference

Strong strategic direction from brief to art that resulted in a strong creative package with increased personalization

CSNM Communications Calendar

 

client
Canadian Society of Nutrition Management (CSNM)
objective
Strategically align communications and messaging across all channels
concept
Develop a Communications Calendar, outlining messaging by channel for a calendar year. Support with a year’s worth of daily social media messages
results
Annual editorial plan for all channels. Stronger messaging due to alignment across channels in a given time period, and automated social media messages – lifting work off of volunteer led organization
thinkdodifference

Quickly acquired in-depth knowledge of all communications and synthesized into a manageable, reusable tool for existing and future volunteer board members.

CSNM eNewsletter

 

client
Canadian Society of Nutrition Management (CSNM)
objective
Redesign the monthly eNewsletter
concept
Leverage new branding, add personalization, create features
results
Scanable, personalized, branded communication that allows for more content without being overwhelming
thinkdodifference

Worked with membership management tool vendor to determine personalization capacity.

CSNM Social Media Plan

 

client
Canadian Society of Nutrition Management (CSNM)
objective
Develop sense of community among CSNM members, allowing for exchange of expertise and support
concept
Leverage LinkedIn and Facebook as a place to exchange information, ideas and communicate to existing and prospective members
results
Developed year’s worth of daily messages, migrated Facebook to an open page and applied creative branding to both social media properties
thinkdodifference

Monitored social media prior to making recommendations, provided training on Hootsuite for ease of execution of daily messages.

Heart & Stroke Foundation Online Recipe Survey

 

client

Heart & Stroke Foundation
objective
Learn about user-base in order to optimize the online recipe sites
concept
Create an online quantitative survey to gather knowledge about site users

 

results
Helped the client acquire key data about its user-base, which was used to improve the user experience
thinkdodifference

A deep consideration for the user experience.