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CMiC LinkedIn Lead Generation Campaign

Posted by Franca Calabro
client
Computer Methods International Corp.
objective
Drive targeted sales leads

concept
Build a presence online targeting industry decision makers with LinkedIn sponsored ads. Create and offer valuable industry content in exchange for contact details

results
Among top 5 tactics building database of leads for the sales team
thinkdodifference

Review analytics weekly, tweak creative and landing pages to optimize return on investment

Categories: Advertisements, Brand Activation, Case Studies, Copy, Media Planning, Online, Sales Lead Generation

YMCA Year End Direct Mail

Posted by Franca Calabro
client
YMCA of Greater Toronto
objective
To develop and clearly articulate the case for support to fee-paying members
concept
Engaging multi-fold acquisition package tells four stories about four unique service delivery areas to four different donor prospects

results
Impactful creative resulting in a 4x greater response rate than previous year’s effort
thinkdodifference

Lead clients, creative teams and printers to develop impactful creative that exceeds objectives on a fixed budget

Categories: Case Studies, Copy, Direct Mail, Donor Acquisition, Donor Retention, Fundraising, Not for Profit

VitalAire Gold Standard In-Branch Branding

Posted by Marty
 
client
VitalAire Canada Inc.
objective
Develop in branch point of sale material to strengthen and reinforce VitalAire’s leadership
concept
Impactful posters with key brand messages and flexible lug-ons with secondary messaging to promote marketing or branch activities
results
Well received and executed by branches. Enhanced décor while strengthening the brand-client relationship
thinkdodifference

Sourced an easy to install and use frame and communicated clearly with staff to ensure branch compliance


Categories: Branding, Case Studies, Copy, Creative Marketing Strategy, Redesign

Baycrest Memories Are Meant To Be Shared Acquisition

Posted by Marty
 
client
Baycrest Foundation
objective
Acquire new donors and reactivate past donors
concept
Design and execute a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects

results
Innovative creative received great reviews at all levels of the organization
thinkdodifference

Ability to understand the target provided a greater understanding of new and lapsed donors


Categories: Brand Activation, Case Studies, Copy, Creative Marketing Strategy, Direct Mail, Donor Acquisition, Email

VitalAire SleepTalk

Posted by Marty
client
VitalAire Canada Inc.
objective
Develop client relationship to build engagement and loyalty
concept
A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help them manage their sleep apnea treatment

results
Open and Click Through rates continue to surpass industry standards after 1 year
thinkdodifference

All-inclusive agency approach: creative strategy, turnkey editorial, creative templates, writing, coding, testing, deployment and analysis

Categories: Branding, Copy, Email, Email Subscriber Growth, eNewsletter, Online

Heart & Stroke Foundation Nintendo Partnership

Posted by Marty

 

client

Heart & Stroke Foundation
objective
Grow the subscription base
concept
Partner with Nintendo and offer an online contest for new and current subscribers
results
Grew subscriber base by over 10,000. Exceeded the subscription goal 8 days into the 30 day program
thinkdodifference

Negotiated and delivered a win-win partnership with Nintendo and HSF, securing 30 Wii Fit Plus Prize Packs, a key success factor for the program.

Categories: Case Studies, Copy, Corporate Partnership, Creative Marketing Strategy, Donor Acquisition, Donor Engagement, Donor Retention, Email, Email Subscriber Growth, Fundraising, Not for Profit, Partnership Marketing

Lakota

Posted by Marty

 

client
Health Products International
objective
Supply consumers and the trade with a new reason to engage with the established Lakota brand
concept
Plan and execute a satisfaction guarantee testimonial program, providing free standing inserts, dedicated displays, shelf support, microsite and TV creative
results
Successfully reinforced Lakota’s efficacy, renewing trade support and reversing sales decline
thinkdodifference

The experience to present and execute a potentially risky satisfaction guarantee program.

Categories: Advertisements, Case Studies, Copy, Creative Marketing Strategy

Heart & Stroke Foundation Employer Match Program

Posted by Marty

 

client
Heart & Stroke Foundation
objective
Increase donations from Employer Matching Gift Programs
concept
Design and deploy e-communications to current donors, encouraging them to ask their employers to match their gifts
results
Strategically located buckslip and webpage to prime donors about the employer program
thinkdodifference

Years of non-profit industry experience as a strong foundation for creating effective donor communications.

Categories: Case Studies, Copy, Creative Marketing Strategy, Direct Mail, Donor Acquisition, Donor Engagement, Fundraising, Not for Profit

Paladin Advertisement

Posted by Marty

 

client
Paladin Labs
objective
Publicize Paladin’s philanthropic work with Montreal’s Jewish charities
concept
Develop a creative and humorous philanthropy ad that is relevant to both the Jewish community and general public
results
Bigger asks for more support from new charities who were impressed
thinkdodifference

Close partnership with an experienced illustrator capable of transforming an idea conceived on the back of a napkin into a breakthrough print ad.

Categories: Advertisements, Case Studies, Copy, Creative Marketing Strategy, Partnership Marketing

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