Copy – thinkdo

Category Archives: Copy

CMiC Paid Search Lead Generation Campaign

Posted by Franca Calabro

client

Computer Methods International Corporation

objective

To create fresh leads for construction software demo team

concept

Build online awareness with targeted digital copy and display ads. Drive viewers to responsive gated landing pages. Offer prospects valuable content to educate. Close the loop with a free demo

results

Among top 3 tactics creating demos with software prospects

thinkdoDELIVERS – CMiC Paid Search Lead Generation Campaign

thinkdodifference

Timely monitoring, long-tail search term creativity and continuous optimization drove down cost per qualified demo

Categories: Advertisements, Case Studies, Copy, Creative Marketing Strategy, Inbound Marketing, Media Planning, Online, Optimization, Sales Lead Generation

CMiC Email Lead Generation Campaign

Posted by Franca Calabro

client

Computer Methods International Corporation

objective

To help strangers with email addresses become self-qualified prospects

concept

Leverage HubSpot automation to deliver relevant industry content in exchange for contact details. Series of high value emails automatically sent to purchased email addresses. CMiC reinforces its industry leadership role by developing and offering engaging content

results

Heightened awareness amongst target buyers. Fresh leads for the sales team. Cleaner database of engaged prospects

thinkdoDELIVERS – CMiC Email Lead Generation Campaign

thinkdodifference

Work with the management, marketing, sales and tech teams to monitor, modify and optimize the campaign over time

Categories: Case Studies, Copy, Creative Marketing Strategy, Email, Inbound Marketing, Online, Optimization, Sales Lead Generation

Kids Help Phone Year End Fundraising

Posted by Marty

client

Kids Help Phone

objective

Create integrated Year End fundraisng campaign to strengthen relationships between Kids Help Phone and donors

concept

Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey

results

Memorable creative offers multiple options to support and engage donors at new microsite

thinkdodifference

Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.

Tags: Fundraising, Year End Campaign
Categories: Brand Activation, Case Studies, Copy, Creative Marketing Strategy, Donor Engagement, Donor Retention, Email, Fundraising, Insight, Not for Profit, Online, User Experience, Video, Website

CMiC LinkedIn Lead Generation Campaign

Posted by Franca Calabro

client

Computer Methods International Corp.

objective

Drive targeted sales leads

concept

Build a presence online targeting industry decision makers with LinkedIn sponsored ads. Create and offer valuable industry content in exchange for contact details

results

Among top 5 tactics building database of leads for the sales team

thinkdodifference

Review analytics weekly, tweak creative and landing pages to optimize return on investment

Categories: Advertisements, Brand Activation, Case Studies, Copy, Media Planning, Online, Sales Lead Generation

YMCA Year End Direct Mail

Posted by Franca Calabro

client

YMCA of Greater Toronto

objective

To develop and clearly articulate the case for support to fee-paying members

concept

Engaging multi-fold acquisition package tells four stories about four unique service delivery areas to four different donor prospects

results

Impactful creative resulting in a 4x greater response rate than previous year’s effort

thinkdoDELIVERS – YMCA Year End Direct Mail

thinkdodifference

Lead clients, creative teams and printers to develop impactful creative that exceeds objectives on a fixed budget

Categories: Case Studies, Copy, Direct Mail, Donor Acquisition, Donor Retention, Fundraising, Not for Profit

VitalAire Gold Standard In-Branch Branding

Posted by Marty

client

VitalAire Canada Inc.

objective

Develop in branch point of sale material to strengthen and reinforce VitalAire’s leadership

concept

Impactful posters with key brand messages and flexible lug-ons with secondary messaging to promote marketing or branch activities

results

Well received and executed by branches. Enhanced décor while strengthening the brand-client relationship

thinkdoDELIVERS – VitalAire Gold Standard In-Branch Branding

thinkdodifference

Sourced an easy to install and use frame and communicated clearly with staff to ensure branch compliance

Categories: Branding, Case Studies, Copy, Creative Marketing Strategy, Redesign

Baycrest Memories Are Meant To Be Shared Acquisition

Posted by Marty

client

Baycrest Foundation

objective

Acquire new donors and reactivate past donors

concept

Design and execute a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects

results

Innovative creative received great reviews at all levels of the organization

thinkdodifference

Ability to understand the target provided a greater understanding of new and lapsed donors

Categories: Brand Activation, Case Studies, Copy, Creative Marketing Strategy, Direct Mail, Donor Acquisition, Email

VitalAire SleepTalk

Posted by Marty

client

VitalAire Canada Inc.

objective

Develop client relationship to build engagement and loyalty

concept

A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help them manage their sleep apnea treatment

results

Open and Click Through rates continue to surpass industry standards after 1 year