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Category Archives: Creative Marketing Strategy

CMiC Paid Search Lead Generation Campaign

Posted by Franca Calabro
client
Computer Methods International Corporation
objective
To create fresh leads for construction software demo team
concept
Build online awareness with targeted digital copy and display ads. Drive viewers to responsive gated landing pages. Offer prospects valuable content to educate. Close the loop with a free demo
results
Among top 3 tactics creating demos with software prospects
thinkdodifference

Timely monitoring, long-tail search term creativity and continuous optimization drove down cost per qualified demo

Categories: Advertisements, Case Studies, Copy, Creative Marketing Strategy, Inbound Marketing, Media Planning, Online, Optimization, Sales Lead Generation

CMiC Email Lead Generation Campaign

Posted by Franca Calabro
client
Computer Methods International Corporation
objective
To help strangers with email addresses become self-qualified prospects
concept
Leverage HubSpot automation to deliver relevant industry content in exchange for contact details. Series of high value emails automatically sent to purchased email addresses. CMiC reinforces its industry leadership role by developing and offering engaging content

results
Heightened awareness amongst target buyers. Fresh leads for the sales team. Cleaner database of engaged prospects
thinkdodifference

Work with the management, marketing, sales and tech teams to monitor, modify and optimize the campaign over time

Categories: Case Studies, Copy, Creative Marketing Strategy, Email, Inbound Marketing, Online, Optimization, Sales Lead Generation

Kids Help Phone Year End Fundraising

Posted by Marty
client
Kids Help Phone
objective
Create integrated Year End fundraisng campaign to strengthen relationships between Kids Help Phone and donors

concept
Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey
results
Memorable creative offers multiple options to support and engage donors at new microsite
thinkdodifference

Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.

 

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Categories: Brand Activation, Case Studies, Copy, Creative Marketing Strategy, Donor Engagement, Donor Retention, Email, Fundraising, Insight, Not for Profit, Online, User Experience, Video, Website

VitalAire Retail Branch Standards

Posted by Franca Calabro
client
VitalAire Canada Inc.
objective
Enhance the brand experience for clients and their loved ones at over 100 healthcare clinics
concept
Lead evaluation process with the brand, procurement and retail teams. Develop and workshop a range of concepts. Specify colours, furniture, fixtures and signage. Test everything in a live space. Design and deploy new retail brand standards, flexible enough to work in a wide variety of retail and clinical settings

results
Incredibly well received by staff. System wide adoption. Happy clients
thinkdodifference

thinkdo’s network of experts worked together closely to save the client time and effort

Categories: Brand Activation, Branding, Case Studies, Creative Marketing Strategy, Optimization, Redesign

VitalAire Sleep Health Commitment Branding

Posted by Franca Calabro
client
VitalAire Canada Inc.
objective
Differentiate VitalAire based on its proprietary approach to client care
concept
Sub-brand creation supported with unique shapes, colours and copy weight for each communication medium

results
Powerful visual mnemonic for ongoing health care provider and client communication
thinkdodifference

Optimal creative process merged creative, account and brand team insights

Categories: Branding, Case Studies, Creative Marketing Strategy

Sunnybrook Foundation Mid Level Giving Program

Posted by Marty
client
Sunnybrook Foundation
objective
Recognize mid-level donors to build relationships and revenue

concept
Original Wilket Creek work of art as key design element. Detailed program benefits for members

results
Clarity of positioning and impactful creative
thinkdodifference

Understanding the competitive environment and an intimate client-agency working relationship helped create a donor centric program to drive results

Categories: Branding, Case Studies, Creative Marketing Strategy, Direct Mail, Donor Engagement, Donor Retention, Fundraising, Not for Profit

VitalAire Gold Standard In-Branch Branding

Posted by Marty
 
client
VitalAire Canada Inc.
objective
Develop in branch point of sale material to strengthen and reinforce VitalAire’s leadership
concept
Impactful posters with key brand messages and flexible lug-ons with secondary messaging to promote marketing or branch activities
results
Well received and executed by branches. Enhanced décor while strengthening the brand-client relationship
thinkdodifference

Sourced an easy to install and use frame and communicated clearly with staff to ensure branch compliance


Categories: Branding, Case Studies, Copy, Creative Marketing Strategy, Redesign

Sunnybrook Foundation Affirmation Acquisition

Posted by Marty
 
client
Sunnybrook Foundation
objective
Acquire new donors and build revenue
concept
A campaign including life affirming value added premiums to drive donations

results
Campaign results were stronger than other premium campaigns executed during 2014
thinkdodifference

Sharing affirmations creative concept. Strong family of vendors yielded excellent final product


Categories: Brand Activation, Case Studies, Creative Marketing Strategy, Direct Mail, Donor Acquisition

Baycrest Memories Are Meant To Be Shared Acquisition

Posted by Marty
 
client
Baycrest Foundation
objective
Acquire new donors and reactivate past donors
concept
Design and execute a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects

results
Innovative creative received great reviews at all levels of the organization
thinkdodifference

Ability to understand the target provided a greater understanding of new and lapsed donors


Categories: Brand Activation, Case Studies, Copy, Creative Marketing Strategy, Direct Mail, Donor Acquisition, Email

Heart & Stroke Foundation Non Premium Mailing

Posted by Marty
 
client
Heart & Stroke Foundation
objective
Create an engaging direct mail package to drive donations among donors who have opted out of receiving premium mailings
concept
Interactive outer envelope with eye catching creative forced deep engagement with the message
results
Positive feedback for all concepts presented from all parties involved. Program tested against control and results for both response rate and average gift were higher than control results.
thinkdodifference

Strong creative thinking that can work with any budget and develop great communication material

Categories: Creative Marketing Strategy, Direct Mail, Not for Profit

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