Category Archives: Creative Marketing Strategy

Kids Help Phone Year End Fundraising

client
Kids Help Phone
objective
Create integrated Year End fundraisng campaign to strengthen relationships between Kids Help Phone and donors

concept
Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey
results
Memorable creative offers multiple options to support and engage donors at new microsite
thinkdodifference

Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.

 

VitalAire Retail Branch Standards

client
VitalAire Canada Inc.
objective
Enhance the brand experience for clients and their loved ones at over 100 healthcare clinics
concept
Lead evaluation process with the brand, procurement and retail teams. Develop and workshop a range of concepts. Specify colours, furniture, fixtures and signage. Test everything in a live space. Design and deploy new retail brand standards, flexible enough to work in a wide variety of retail and clinical settings

results
Incredibly well received by staff. System wide adoption. Happy clients
thinkdodifference

thinkdo’s network of experts worked together closely to save the client time and effort

VitalAire Sleep Health Commitment Branding

client
VitalAire Canada Inc.
objective
Differentiate VitalAire based on its proprietary approach to client care
concept
Sub-brand creation supported with unique shapes, colours and copy weight for each communication medium

results
Powerful visual mnemonic for ongoing health care provider and client communication
thinkdodifference

Optimal creative process merged creative, account and brand team insights

Sunnybrook Foundation Mid Level Giving Program

client
Sunnybrook Foundation
objective
Recognize mid-level donors to build relationships and revenue

concept
Original Wilket Creek work of art as key design element. Detailed program benefits for members

results
Clarity of positioning and impactful creative
thinkdodifference

Understanding the competitive environment and an intimate client-agency working relationship helped create a donor centric program to drive results

VitalAire Gold Standard In-Branch Branding

 
client
VitalAire Canada Inc.
objective
Develop in branch point of sale material to strengthen and reinforce VitalAire’s leadership
concept
Impactful posters with key brand messages and flexible lug-ons with secondary messaging to promote marketing or branch activities
results
Well received and executed by branches. Enhanced décor while strengthening the brand-client relationship
thinkdodifference

Sourced an easy to install and use frame and communicated clearly with staff to ensure branch compliance


Sunnybrook Foundation Affirmation Acquisition

 
client
Sunnybrook Foundation
objective
Acquire new donors and build revenue
concept
A campaign including life affirming value added premiums to drive donations

results
Campaign results were stronger than other premium campaigns executed during 2014
thinkdodifference

Sharing affirmations creative concept. Strong family of vendors yielded excellent final product


Baycrest Memories Are Meant To Be Shared Acquisition

 
client
Baycrest Foundation
objective
Acquire new donors and reactivate past donors
concept
Design and execute a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects

results
Innovative creative received great reviews at all levels of the organization
thinkdodifference

Ability to understand the target provided a greater understanding of new and lapsed donors


Heart & Stroke Foundation Non Premium Mailing

 
client
Heart & Stroke Foundation
objective
Create an engaging direct mail package to drive donations among donors who have opted out of receiving premium mailings
concept
Interactive outer envelope with eye catching creative forced deep engagement with the message
results
Positive feedback for all concepts presented from all parties involved. Program tested against control and results for both response rate and average gift were higher than control results.
thinkdodifference

Strong creative thinking that can work with any budget and develop great communication material

VitalAire Glacial Getaway Data Drive

 
client
VitalAire Canada
objective
Capture email addresses and mobile telephone numbers of existing clients to enable closer future relationship
concept
Offer clients and prospects a contest incentive to share their contact information in conjunction with an employee reward program to drive results
results
Exceeded planned opt-ins 3 months into a 5 month program with double the final expected opt-ins
thinkdodifference

Offset the cost of the prizing by negotiating a win-win partnership with Expedia Cruise Ship Centers

Sunnybrook Foundation Mission Acquisition Direct Mail

 
client
Sunnybrook Foundation
objective
Augment donor-base with donation request applied to initiative of donor’s choice
concept
Develop an interactive DM package with an emotionally evocative envelope to engage recipients and a customizable donation experience using stickers to highlight area(s) of interest
results
Consistent response rate overall but higher than expected response rates from external data lists. Also resulted in the third highest donation amount per donor and per gift from all acquisition mailings in the last 3 years
thinkdodifference

An innovative creation reinforced by a results-driven marketing approach