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VitalAire SleepTalk

Click to subscribe client: VitalAire Canada Inc. objective:  Increase therapy compliance. Build engagement and develop loyalty to VitalAire. the work:  A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help clients manage their sleep apnea treatment. This was delivered via an all-inclusive agency approach: engagement strategy, creative development, turnkey […]

Baycrest Memories Are Meant To Be Shared Acquisition

client: Baycrest Foundation objective:  Acquire new donors and reactivate past donors. the work:  Designed and executed a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects. Provided a greater understanding of new and lapsed donors. results: Innovative creative received great reviews at all levels of the organization. 

Sunnybrook Foundation Summer Appeal Direct Mail

client: Sunnybrook Foundation objective:  Generate donation revenue with a one-time and monthly donation request. the work:  Broker a relationship with Red Rose tea to allow for a low-value yet highly valuable insert in an outbound solicitation program. Produce a creative DM package including an emotionally engaging patient story and a free tea that “changes water […]

Sunnybrook Foundation Mid Level Giving Program

client: Sunnybrook Foundation objective:  Recognize mid-level donors to build relationships and support. the work:  Conduct an analysis of the competitive giving environment. Adapt the case for giving for the mid-level donor group. Commission original Wilket Creek work of art as key design element. Detail the program benefits for members. Create copy and artwork for brochure, […]

YMCA Year End Direct Mail

client: YMCA of Greater Toronto objective:  To develop and clearly articulate the case for support to fee-paying members. the work:  Lead clients, creative teams and printers to develop impactful creative on a fixed budget. Produce an engaging multi-fold acquisition package that tells four stories about four unique service delivery areas to four different donor prospects. […]

Sunnybrook Foundation Mission Acquisition Direct Mail

client: Sunnybrook Foundation objective:  Augment donor-base with donation request applied to initiative of donor’s choice. the work:  In our role as agency of record for the Foundation, we developed an interactive DM package with an emotionally evocative envelope to engage recipients and a customizable donation experience using stickers to highlight area(s) of interest. results: Consistent […]

Sunnybrook Foundation Operation Raise a Flag

client: Sunnybrook Foundation objective:  Grow revenue for the Veterans Centre leveraging Remembrance Day. the work:  An integrated DM and social media campaign highlighting veterans. results: Effective creative with flawless execution. Donor acquisition and revenue surpassed previous year.