Donor Acquisition

Category Archives: Donor Acquisition

YMCA Year End Direct Mail

Posted by Franca Calabro

client

YMCA of Greater Toronto

objective

To develop and clearly articulate the case for support to fee-paying members

concept

Engaging multi-fold acquisition package tells four stories about four unique service delivery areas to four different donor prospects

results

Impactful creative resulting in a 4x greater response rate than previous year’s effort

thinkdoDELIVERS – YMCA Year End Direct Mail

thinkdodifference

Lead clients, creative teams and printers to develop impactful creative that exceeds objectives on a fixed budget

Categories: Case Studies, Copy, Direct Mail, Donor Acquisition, Donor Retention, Fundraising, Not for Profit

Sunnybrook Foundation Raise a Flag Campaign

Posted by Marty

client

Sunnybrook Foundation

objective

Grow revenue for the Veterans Centre leveraging Remembrance Day

concept

An integrated DM and social media campaign highlighting veterans

results

Donor acquisition and revenue surpassed previous year

thinkdoDELIVERS – Sunnybrook Foundation Raise a Flag Campaign

thinkdodifference

Effective creative with flawless execution

Categories: Direct Mail, Donor Acquisition, Donor Engagement, Event Management, Fundraising, Not for Profit

Sunnybrook Foundation Affirmation Acquisition

Posted by Marty

client

Sunnybrook Foundation

objective

Acquire new donors and build revenue

concept

A campaign including life affirming value added premiums to drive donations

results

Campaign results were stronger than other premium campaigns executed during 2014

thinkdodifference

Sharing affirmations creative concept. Strong family of vendors yielded excellent final product

Categories: Brand Activation, Case Studies, Creative Marketing Strategy, Direct Mail, Donor Acquisition

Baycrest Memories Are Meant To Be Shared Acquisition

Posted by Marty

client

Baycrest Foundation

objective

Acquire new donors and reactivate past donors

concept

Design and execute a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects

results

Innovative creative received great reviews at all levels of the organization

thinkdodifference

Ability to understand the target provided a greater understanding of new and lapsed donors

Categories: Brand Activation, Case Studies, Copy, Creative Marketing Strategy, Direct Mail, Donor Acquisition, Email

Sunnybrook Foundation Mission Acquisition Direct Mail

Posted by Marty

client

Sunnybrook Foundation

objective

Augment donor-base with donation request applied to initiative of donor’s choice

concept

Develop an interactive DM package with an emotionally evocative envelope to engage recipients and a customizable donation experience using stickers to highlight area(s) of interest

results

Consistent response rate overall but higher than expected response rates from external data lists. Also resulted in the third highest donation amount per donor and per gift from all acquisition mailings in the last 3 years

thinkdoDELIVERS – Sunnybrook Foundation Mission Acquisition Direct Mail

thinkdodifference

An innovative creation reinforced by a results-driven marketing approach

Categories: Case Studies, Creative Marketing Strategy, Direct Mail, Donor Acquisition, Fundraising, Not for Profit

Sunnybrook Foundation Summer Appeal Direct Mail

Posted by Marty

client

Sunnybrook Foundation

objective

Generate donation revenue with a one- time and monthly donation request

concept

A creative DM package including an emotionally engaging patient story and a tea bag that changes water in the same way one can change outcomes for others

results

Generated higher revenue per donor versus previous three years of house mailings