Category Archives: Donor Acquisition

YMCA Year End Direct Mail

client
YMCA of Greater Toronto
objective
To develop and clearly articulate the case for support to fee-paying members
concept
Engaging multi-fold acquisition package tells four stories about four unique service delivery areas to four different donor prospects

results
Impactful creative resulting in a 4x greater response rate than previous year’s effort
thinkdodifference

Lead clients, creative teams and printers to develop impactful creative that exceeds objectives on a fixed budget

Sunnybrook Foundation Affirmation Acquisition

 
client
Sunnybrook Foundation
objective
Acquire new donors and build revenue
concept
A campaign including life affirming value added premiums to drive donations

results
Campaign results were stronger than other premium campaigns executed during 2014
thinkdodifference

Sharing affirmations creative concept. Strong family of vendors yielded excellent final product


Baycrest Memories Are Meant To Be Shared Acquisition

 
client
Baycrest Foundation
objective
Acquire new donors and reactivate past donors
concept
Design and execute a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects

results
Innovative creative received great reviews at all levels of the organization
thinkdodifference

Ability to understand the target provided a greater understanding of new and lapsed donors


Sunnybrook Foundation Mission Acquisition Direct Mail

 
client
Sunnybrook Foundation
objective
Augment donor-base with donation request applied to initiative of donor’s choice
concept
Develop an interactive DM package with an emotionally evocative envelope to engage recipients and a customizable donation experience using stickers to highlight area(s) of interest
results
Consistent response rate overall but higher than expected response rates from external data lists. Also resulted in the third highest donation amount per donor and per gift from all acquisition mailings in the last 3 years
thinkdodifference

An innovative creation reinforced by a results-driven marketing approach

Sunnybrook Foundation Summer Appeal Direct Mail

 
client
Sunnybrook Foundation
objective
Generate donation revenue with a one- time and monthly donation request
concept
A creative DM package including an emotionally engaging patient story and a tea bag that changes water in the same way one can change outcomes for others
results
Generated higher revenue per donor versus previous three years of house mailings
thinkdodifference

Thinking outside the box, securing the tea and delivering great results

Heart & Stroke Foundation Heart Month

 

client
Heart & Stroke Foundation
objective
Grow online revenue and increase visitor engagement on website during Heart Month
concept
Optimize online user experience to maximize donations and provide visitors a variety of ways to interact
results
Exceeded Heart Month donation goals
thinkdodifference

Inspiration spreads: Measureable results delivered by a team of talented marketing experts driven by passion for the non-profit sector.

Heart & Stroke Foundation Employer Match Program

 

client
Heart & Stroke Foundation
objective
Increase donations from Employer Matching Gift Programs
concept
Design and deploy e-communications to current donors, encouraging them to ask their employers to match their gifts
results
Strategically located buckslip and webpage to prime donors about the employer program
thinkdodifference

Years of non-profit industry experience as a strong foundation for creating effective donor communications.

Heart & Stroke Foundation Stroke Month

 

client
Heart & Stroke Foundation
objective
Grow revenue during Stroke Month
concept
Develop a campaign theme to give program a sense of importance and urgency
results
Exceeded Campaign donation goal
thinkdodifference

Holistic approach to campaign including social media strategy, e-blast design, website optimization, and new audience test.