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Category Archives: Donor Engagement

Kids Help Phone Year End Fundraising

Posted by Marty
client
Kids Help Phone
objective
Create integrated Year End fundraisng campaign to strengthen relationships between Kids Help Phone and donors

concept
Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey
results
Memorable creative offers multiple options to support and engage donors at new microsite
thinkdodifference

Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.

 

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Categories: Brand Activation, Case Studies, Copy, Creative Marketing Strategy, Donor Engagement, Donor Retention, Email, Fundraising, Insight, Not for Profit, Online, User Experience, Video, Website

Kids Help Phone Event Communication

Posted by Franca Calabro
client
Kids Help Phone
objective
To create event awareness in British Columbia while fundraising to support Kids Help Phone growth goals

concept
Light the Way for Kids with standout event creative during a busy festive season
results
Creative was extended across all channels including: direct mail, print, web, social and on-site signage
thinkdodifference

Consistent messaging for greater impact and retention to build awareness

Categories: Advertisements, Case Studies, Corporate Partnership, Direct Mail, Donor Engagement, Email, Fundraising, Not for Profit

Sunnybrook Foundation Mid Level Giving Program

Posted by Marty
client
Sunnybrook Foundation
objective
Recognize mid-level donors to build relationships and revenue

concept
Original Wilket Creek work of art as key design element. Detailed program benefits for members

results
Clarity of positioning and impactful creative
thinkdodifference

Understanding the competitive environment and an intimate client-agency working relationship helped create a donor centric program to drive results

Categories: Branding, Case Studies, Creative Marketing Strategy, Direct Mail, Donor Engagement, Donor Retention, Fundraising, Not for Profit

Western DM

Posted by Marty

 

 

 

client

Western University
objective
Grow revenue and alumni participation
concept
Make the multiplier the hero. Test lift note to lapsed audience
results
Lifted revenue by 75%, donor engagement by 72%.
thinkdodifference

Strong strategic direction from brief to art that resulted in a strong creative package with increased personalization

Categories: Case Studies, Direct Mail, Donor Engagement, Donor Retention, Fundraising

Médecins Sans Frontières Canada

Posted by Marty

 

client
Médecins Sans Frontières Canada
objective
Grow lifetime value for online donors
concept
Post-donation email series designed to confirm the donors donation, validate their decision and build the relationship by giving back real value
results
Improved post-donation experience, strengthening MSF’s connection to its online donors
thinkdodifference

A profound understanding of donor needs coupled with the best tools to accommodate them.

Categories: Case Studies, Donor Engagement, Email, Not for Profit

Heart & Stroke Foundation Employer Match Program

Posted by Marty

 

client
Heart & Stroke Foundation
objective
Increase donations from Employer Matching Gift Programs
concept
Design and deploy e-communications to current donors, encouraging them to ask their employers to match their gifts
results
Strategically located buckslip and webpage to prime donors about the employer program
thinkdodifference

Years of non-profit industry experience as a strong foundation for creating effective donor communications.

Categories: Case Studies, Copy, Creative Marketing Strategy, Direct Mail, Donor Acquisition, Donor Engagement, Fundraising, Not for Profit

Heart & Stroke Foundation Nintendo Partnership

Posted by Marty

 

client

Heart & Stroke Foundation
objective
Grow the subscription base
concept
Partner with Nintendo and offer an online contest for new and current subscribers
results
Grew subscriber base by over 10,000. Exceeded the subscription goal 8 days into the 30 day program
thinkdodifference

Negotiated and delivered a win-win partnership with Nintendo and HSF, securing 30 Wii Fit Plus Prize Packs, a key success factor for the program.

Categories: Case Studies, Copy, Corporate Partnership, Creative Marketing Strategy, Donor Acquisition, Donor Engagement, Donor Retention, Email, Email Subscriber Growth, Fundraising, Not for Profit, Partnership Marketing

Heart & Stroke Foundation DM Landing Page

Posted by Marty

 

client

Heart & Stroke Foundation

objective
Integrate DM campaigns online
concept
Optimize online donation process, clearly presenting option for DM donors
results
An improved and seamless donor giving experience
thinkdodifference

Leveraged user experience insights to create a page that emotionally motivates giving, communicates the case for giving, and presents giving options in a fresh and easy way.

Categories: Case Studies, Direct Mail, Donor Engagement, Not for Profit, Online, Optimization, Redesign, User Experience, Website

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