Work with the management, marketing, sales and tech teams to monitor, modify and optimize the campaign over time
Category Archives: Email
Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.
Consistent messaging for greater impact and retention to build awareness
Ability to understand the target provided a greater understanding of new and lapsed donors
All-inclusive agency approach: creative strategy, turnkey editorial, creative templates, writing, coding, testing, deployment and analysis
Negotiated and delivered a win-win partnership with Nintendo and HSF, securing 30 Wii Fit Plus Prize Packs, a key success factor for the program.
Holistic approach to campaign including social media strategy, e-blast design, website optimization, and new audience test.
Inspiration spreads: Measureable results delivered by a team of talented marketing experts driven by passion for the non-profit sector.
A profound understanding of donor needs coupled with the best tools to accommodate them.
Creative leadership and holistic approach made it easy – and possible – for the client.