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VitalAire SleepTalk

Posted by Marty
client
VitalAire Canada Inc.
objective
Develop client relationship to build engagement and loyalty
concept
A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help them manage their sleep apnea treatment

results
Open and Click Through rates continue to surpass industry standards after 1 year
thinkdodifference

All-inclusive agency approach: creative strategy, turnkey editorial, creative templates, writing, coding, testing, deployment and analysis

Categories: Branding, Copy, Email, Email Subscriber Growth, eNewsletter, Online

CSNM eNewsletter

Posted by Marty

 

client
Canadian Society of Nutrition Management (CSNM)
objective
Redesign the monthly eNewsletter
concept
Leverage new branding, add personalization, create features
results
Scanable, personalized, branded communication that allows for more content without being overwhelming
thinkdodifference

Worked with membership management tool vendor to determine personalization capacity.

Categories: Branding, Case Studies, eNewsletter, Not for Profit, Optimization

Heart & Stroke Foundation He@lthline

Posted by Marty

 

client
Heart & Stroke Foundation
objective
Increase subscriber base to the monthly e-newsletter
concept
Improve form and creative, integrate social media plan to spread the word to subscriber networks
results
A steady subscription increase
thinkdodifference

Big agency experience and capability with small agency dedication.

Categories: Case Studies, Copy, Email Subscriber Growth, eNewsletter, Media Planning, Online, Optimization, Redesign, User Experience, Website

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