Category Archives: Fundraising

Heart & Stroke Foundation Heart Month

 

client
Heart & Stroke Foundation
objective
Grow online revenue and increase visitor engagement on website during Heart Month
concept
Optimize online user experience to maximize donations and provide visitors a variety of ways to interact
results
Exceeded Heart Month donation goals
thinkdodifference

Inspiration spreads: Measureable results delivered by a team of talented marketing experts driven by passion for the non-profit sector.

Heart & Stroke Foundation Employer Match Program

 

client
Heart & Stroke Foundation
objective
Increase donations from Employer Matching Gift Programs
concept
Design and deploy e-communications to current donors, encouraging them to ask their employers to match their gifts
results
Strategically located buckslip and webpage to prime donors about the employer program
thinkdodifference

Years of non-profit industry experience as a strong foundation for creating effective donor communications.

Heart & Stroke Foundation Nintendo Partnership

 

client

Heart & Stroke Foundation
objective
Grow the subscription base
concept
Partner with Nintendo and offer an online contest for new and current subscribers
results
Grew subscriber base by over 10,000. Exceeded the subscription goal 8 days into the 30 day program
thinkdodifference

Negotiated and delivered a win-win partnership with Nintendo and HSF, securing 30 Wii Fit Plus Prize Packs, a key success factor for the program.

Western University Alumni Campaign

 

client

Western University
objective
Grow revenue and alumni participation
concept
Strongly leverage multiplier offer in copy and creative
results
Doubled the revenue and alumni participation vs previous year
thinkdodifference

Strategic creative and copy direction improved effectiveness of an existing offer. Include buckslip test for ongoing learning.

Sunnybrook Foundation: Operation Raise a Flag

 

client
Sunnybrook Foundation
objective
Grow revenue from a broader audience
concept
Strengthen DM package and send to supporters of Sunnybrook veterans in addition to past supporters of Operation Raise a Flag
results
Raised 11x more funds over previous year’s direct mail package
thinkdodifference

Strategic event consulting and development of this package in addition to four emails, video, signage, plus website and form support within a month.

Toronto Partnership Minyan Fundraiser

 

client
Toronto Partnership Minyan
objective
Raise funds and increase support for new faith-based organization
concept
Engage “shul-curious” Jews in an “Evening of Taste” – combining wine tasting , dinner and cooking demonstration delivered by one of Toronto’s hottest Kosher chefs, Eran Marom
results
Generated net funds for the organization with a sold out event
thinkdodifference

Led a committee of volunteers to secure partners and contributions.