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CMiC Paid Search Lead Generation Campaign

Posted by Franca Calabro
client
Computer Methods International Corporation
objective
To create fresh leads for construction software demo team
concept
Build online awareness with targeted digital copy and display ads. Drive viewers to responsive gated landing pages. Offer prospects valuable content to educate. Close the loop with a free demo
results
Among top 3 tactics creating demos with software prospects
thinkdodifference

Timely monitoring, long-tail search term creativity and continuous optimization drove down cost per qualified demo

Categories: Advertisements, Case Studies, Copy, Creative Marketing Strategy, Inbound Marketing, Media Planning, Online, Optimization, Sales Lead Generation

CMiC Email Lead Generation Campaign

Posted by Franca Calabro
client
Computer Methods International Corporation
objective
To help strangers with email addresses become self-qualified prospects
concept
Leverage HubSpot automation to deliver relevant industry content in exchange for contact details. Series of high value emails automatically sent to purchased email addresses. CMiC reinforces its industry leadership role by developing and offering engaging content

results
Heightened awareness amongst target buyers. Fresh leads for the sales team. Cleaner database of engaged prospects
thinkdodifference

Work with the management, marketing, sales and tech teams to monitor, modify and optimize the campaign over time

Categories: Case Studies, Copy, Creative Marketing Strategy, Email, Inbound Marketing, Online, Optimization, Sales Lead Generation

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