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Category Archives: Media Planning

CMiC Paid Search Lead Generation Campaign

Posted by Franca Calabro
client
Computer Methods International Corporation
objective
To create fresh leads for construction software demo team
concept
Build online awareness with targeted digital copy and display ads. Drive viewers to responsive gated landing pages. Offer prospects valuable content to educate. Close the loop with a free demo
results
Among top 3 tactics creating demos with software prospects
thinkdodifference

Timely monitoring, long-tail search term creativity and continuous optimization drove down cost per qualified demo

Categories: Advertisements, Case Studies, Copy, Creative Marketing Strategy, Inbound Marketing, Media Planning, Online, Optimization, Sales Lead Generation

CMiC LinkedIn Lead Generation Campaign

Posted by Franca Calabro
client
Computer Methods International Corp.
objective
Drive targeted sales leads

concept
Build a presence online targeting industry decision makers with LinkedIn sponsored ads. Create and offer valuable industry content in exchange for contact details

results
Among top 5 tactics building database of leads for the sales team
thinkdodifference

Review analytics weekly, tweak creative and landing pages to optimize return on investment

Categories: Advertisements, Brand Activation, Case Studies, Copy, Media Planning, Online, Sales Lead Generation

CSNM Communications Calendar

Posted by Marty

 

client
Canadian Society of Nutrition Management (CSNM)
objective
Strategically align communications and messaging across all channels
concept
Develop a Communications Calendar, outlining messaging by channel for a calendar year. Support with a year’s worth of daily social media messages
results
Annual editorial plan for all channels. Stronger messaging due to alignment across channels in a given time period, and automated social media messages – lifting work off of volunteer led organization
thinkdodifference

Quickly acquired in-depth knowledge of all communications and synthesized into a manageable, reusable tool for existing and future volunteer board members.

Categories: Case Studies, Media Planning, Not for Profit, Online

CSNM Social Media Plan

Posted by Marty

 

client
Canadian Society of Nutrition Management (CSNM)
objective
Develop sense of community among CSNM members, allowing for exchange of expertise and support
concept
Leverage LinkedIn and Facebook as a place to exchange information, ideas and communicate to existing and prospective members
results
Developed year’s worth of daily messages, migrated Facebook to an open page and applied creative branding to both social media properties
thinkdodifference

Monitored social media prior to making recommendations, provided training on Hootsuite for ease of execution of daily messages.

Categories: Case Studies, Media Planning, Not for Profit, Online, Optimization

Pal Benefits Video Testimonial

Posted by Marty

 

client

Pal Benefits
objective
Support the company’s new business efforts
concept
Collect and develop testimonials to integrate into marketing communications
results
Compelling video testimonial reel integrated into website
thinkdodifference

Oversaw the project from start to finish: solicited testimonials, designed questionnaire and script, filmed and edited client testimonials & integrated them into the website.

Categories: Case Studies, Creative Marketing Strategy, Media Planning, Online, Video, Website

Western University Alumni Campaign

Posted by Marty

 

client

Western University
objective
Grow revenue and alumni participation
concept
Strongly leverage multiplier offer in copy and creative
results
Doubled the revenue and alumni participation vs previous year
thinkdodifference

Strategic creative and copy direction improved effectiveness of an existing offer. Include buckslip test for ongoing learning.

Categories: Case Studies, Copy, Creative Marketing Strategy, Donor Acquisition, Donor Engagement, Fundraising, Media Planning

sambadays Corporate Partnership

Posted by Marty

 

client
sambadays
objective
Promote the product on Canada’s leading free daily paper
concept
Broker a mutually beneficial corporate relationship in order to build sambadays awareness and sales
results
Created a win-win partnership, thereby widening the sambadays scope
thinkdodifference

The vision to imagine the partnership and the determination to see it through.

Categories: Advertisements, Case Studies, Copy, Corporate Partnership, Creative Marketing Strategy, Media Planning

Body Break Corporate Partnership

Posted by Marty

 

client
Body Break
objective
Increase exposure and strengthen brand
concept
Broker partnerships with two food & beverage companies and produce video segments to promote their products via Body Break
results
Widened the Body Break scope and encouraged audience engagement with the brand by linking each promotion to the Body Break website

 

thinkdodifference

An aptitude for brokering strategic partnerships supported by a rapidly growing rolodex.

Categories: Branding, Case Studies, Corporate Partnership, Media Planning, Video

Heart & Stroke Foundation He@lthline

Posted by Marty

 

client
Heart & Stroke Foundation
objective
Increase subscriber base to the monthly e-newsletter
concept
Improve form and creative, integrate social media plan to spread the word to subscriber networks
results
A steady subscription increase
thinkdodifference

Big agency experience and capability with small agency dedication.

Categories: Case Studies, Copy, Email Subscriber Growth, eNewsletter, Media Planning, Online, Optimization, Redesign, User Experience, Website

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