Category Archives: Online

Kids Help Phone Year End Fundraising

client
Kids Help Phone
objective
Create integrated Year End fundraisng campaign to strengthen relationships between Kids Help Phone and donors

concept
Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey
results
Memorable creative offers multiple options to support and engage donors at new microsite
thinkdodifference

Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.

 

CMiC LinkedIn Lead Generation Campaign

client
Computer Methods International Corp.
objective
Drive targeted sales leads

concept
Build a presence online targeting industry decision makers with LinkedIn sponsored ads. Create and offer valuable industry content in exchange for contact details

results
Among top 5 tactics building database of leads for the sales team
thinkdodifference

Review analytics weekly, tweak creative and landing pages to optimize return on investment

VitalAire SleepTalk

client
VitalAire Canada Inc.
objective
Develop client relationship to build engagement and loyalty
concept
A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help them manage their sleep apnea treatment

results
Open and Click Through rates continue to surpass industry standards after 1 year
thinkdodifference

All-inclusive agency approach: creative strategy, turnkey editorial, creative templates, writing, coding, testing, deployment and analysis

VitalAire Glacial Getaway Data Drive

 
client
VitalAire Canada
objective
Capture email addresses and mobile telephone numbers of existing clients to enable closer future relationship
concept
Offer clients and prospects a contest incentive to share their contact information in conjunction with an employee reward program to drive results
results
Exceeded planned opt-ins 3 months into a 5 month program with double the final expected opt-ins
thinkdodifference

Offset the cost of the prizing by negotiating a win-win partnership with Expedia Cruise Ship Centers

CSNM Communications Calendar

 

client
Canadian Society of Nutrition Management (CSNM)
objective
Strategically align communications and messaging across all channels
concept
Develop a Communications Calendar, outlining messaging by channel for a calendar year. Support with a year’s worth of daily social media messages
results
Annual editorial plan for all channels. Stronger messaging due to alignment across channels in a given time period, and automated social media messages – lifting work off of volunteer led organization
thinkdodifference

Quickly acquired in-depth knowledge of all communications and synthesized into a manageable, reusable tool for existing and future volunteer board members.

CSNM Social Media Plan

 

client
Canadian Society of Nutrition Management (CSNM)
objective
Develop sense of community among CSNM members, allowing for exchange of expertise and support
concept
Leverage LinkedIn and Facebook as a place to exchange information, ideas and communicate to existing and prospective members
results
Developed year’s worth of daily messages, migrated Facebook to an open page and applied creative branding to both social media properties
thinkdodifference

Monitored social media prior to making recommendations, provided training on Hootsuite for ease of execution of daily messages.

Heart & Stroke Foundation Online Recipe Survey

 

client

Heart & Stroke Foundation
objective
Learn about user-base in order to optimize the online recipe sites
concept
Create an online quantitative survey to gather knowledge about site users

 

results
Helped the client acquire key data about its user-base, which was used to improve the user experience
thinkdodifference

A deep consideration for the user experience.

Heart & Stroke Foundation eSupport Tool

 

 

client

Heart & Stroke Foundation

objective

Increase user engagement

concept

Create a standalone brand, providing full positioning and marketing support

results

A powerful third tool in Heart and Stroke’s e-health toolkit
thinkdodifference

A deep appreciation for the power of brand identities and the knowledge to put them to action.

Heart & Stroke Foundation Health Conditions Page

 

client

Heart & Stroke Foundation
objective
Drive engagement with the most visited health condition pages
concept
Reformat approved content with new interactive features into new page layouts
results
More easily consumable pages, stronger and clearer communication – set a new standard for Heart and Stroke’s presentation of important health information
thinkdodifference

Applied user experience best practices to the design exercise. Templated approach plus provision of HTML that worked “out of the box” in client’s content management system.