Category Archives: Optimization

VitalAire Retail Branch Standards

client
VitalAire Canada Inc.
objective
Enhance the brand experience for clients and their loved ones at over 100 healthcare clinics
concept
Lead evaluation process with the brand, procurement and retail teams. Develop and workshop a range of concepts. Specify colours, furniture, fixtures and signage. Test everything in a live space. Design and deploy new retail brand standards, flexible enough to work in a wide variety of retail and clinical settings

results
Incredibly well received by staff. System wide adoption. Happy clients
thinkdodifference

thinkdo’s network of experts worked together closely to save the client time and effort

CSNM eNewsletter

 

client
Canadian Society of Nutrition Management (CSNM)
objective
Redesign the monthly eNewsletter
concept
Leverage new branding, add personalization, create features
results
Scanable, personalized, branded communication that allows for more content without being overwhelming
thinkdodifference

Worked with membership management tool vendor to determine personalization capacity.

CSNM Social Media Plan

 

client
Canadian Society of Nutrition Management (CSNM)
objective
Develop sense of community among CSNM members, allowing for exchange of expertise and support
concept
Leverage LinkedIn and Facebook as a place to exchange information, ideas and communicate to existing and prospective members
results
Developed year’s worth of daily messages, migrated Facebook to an open page and applied creative branding to both social media properties
thinkdodifference

Monitored social media prior to making recommendations, provided training on Hootsuite for ease of execution of daily messages.

Heart & Stroke Foundation Online Recipe Survey

 

client

Heart & Stroke Foundation
objective
Learn about user-base in order to optimize the online recipe sites
concept
Create an online quantitative survey to gather knowledge about site users

 

results
Helped the client acquire key data about its user-base, which was used to improve the user experience
thinkdodifference

A deep consideration for the user experience.

Heart & Stroke Foundation eSupport Tool

 

 

client

Heart & Stroke Foundation

objective

Increase user engagement

concept

Create a standalone brand, providing full positioning and marketing support

results

A powerful third tool in Heart and Stroke’s e-health toolkit
thinkdodifference

A deep appreciation for the power of brand identities and the knowledge to put them to action.

Heart & Stroke Foundation Health Conditions Page

 

client

Heart & Stroke Foundation
objective
Drive engagement with the most visited health condition pages
concept
Reformat approved content with new interactive features into new page layouts
results
More easily consumable pages, stronger and clearer communication – set a new standard for Heart and Stroke’s presentation of important health information
thinkdodifference

Applied user experience best practices to the design exercise. Templated approach plus provision of HTML that worked “out of the box” in client’s content management system.

Heart & Stroke Foundation DM Landing Page

 

client

Heart & Stroke Foundation

objective
Integrate DM campaigns online
concept
Optimize online donation process, clearly presenting option for DM donors
results
An improved and seamless donor giving experience
thinkdodifference

Leveraged user experience insights to create a page that emotionally motivates giving, communicates the case for giving, and presents giving options in a fresh and easy way.

Heart & Stroke Foundation Stroke Month

 

client
Heart & Stroke Foundation
objective
Grow revenue during Stroke Month
concept
Develop a campaign theme to give program a sense of importance and urgency
results
Exceeded Campaign donation goal
thinkdodifference

Holistic approach to campaign including social media strategy, e-blast design, website optimization, and new audience test.

Heart & Stroke Foundation e-health Optimization

 

 
client
Heart & Stroke Foundation
objective
Engage Ontarians with HSF e-Health tools
concept
Test many versions of online creative and support strongest with an online media plan
 
results
Increased registration to My Healthy Weight Action Plan and My Risk Assessment/Blood Pressure Action Plan with lower CPC and CPA than previous year
thinkdodifference

Managed media plan negotiations, contracts with media partners, creative development, budgets, timelines and coding/testing of the 8 creative versions of animated banners leading to new online conversion page.