Category Archives: Optimization

CMiC Paid Search Lead Generation Campaign

client
Computer Methods International Corporation
objective
To create fresh leads for construction software demo team
concept
Build online awareness with targeted digital copy and display ads. Drive viewers to responsive gated landing pages. Offer prospects valuable content to educate. Close the loop with a free demo
results
Among top 3 tactics creating demos with software prospects
thinkdodifference

Timely monitoring, long-tail search term creativity and continuous optimization drove down cost per qualified demo

CMiC Email Lead Generation Campaign

client
Computer Methods International Corporation
objective
To help strangers with email addresses become self-qualified prospects
concept
Leverage HubSpot automation to deliver relevant industry content in exchange for contact details. Series of high value emails automatically sent to purchased email addresses. CMiC reinforces its industry leadership role by developing and offering engaging content

results
Heightened awareness amongst target buyers. Fresh leads for the sales team. Cleaner database of engaged prospects
thinkdodifference

Work with the management, marketing, sales and tech teams to monitor, modify and optimize the campaign over time

VitalAire Retail Branch Standards

client
VitalAire Canada Inc.
objective
Enhance the brand experience for clients and their loved ones at over 100 healthcare clinics
concept
Lead evaluation process with the brand, procurement and retail teams. Develop and workshop a range of concepts. Specify colours, furniture, fixtures and signage. Test everything in a live space. Design and deploy new retail brand standards, flexible enough to work in a wide variety of retail and clinical settings

results
Incredibly well received by staff. System wide adoption. Happy clients
thinkdodifference

thinkdo’s network of experts worked together closely to save the client time and effort

CSNM eNewsletter

 

client
Canadian Society of Nutrition Management (CSNM)
objective
Redesign the monthly eNewsletter
concept
Leverage new branding, add personalization, create features
results
Scanable, personalized, branded communication that allows for more content without being overwhelming
thinkdodifference

Worked with membership management tool vendor to determine personalization capacity.

CSNM Social Media Plan

 

client
Canadian Society of Nutrition Management (CSNM)
objective
Develop sense of community among CSNM members, allowing for exchange of expertise and support
concept
Leverage LinkedIn and Facebook as a place to exchange information, ideas and communicate to existing and prospective members
results
Developed year’s worth of daily messages, migrated Facebook to an open page and applied creative branding to both social media properties
thinkdodifference

Monitored social media prior to making recommendations, provided training on Hootsuite for ease of execution of daily messages.

Heart & Stroke Foundation Online Recipe Survey

 

client

Heart & Stroke Foundation
objective
Learn about user-base in order to optimize the online recipe sites
concept
Create an online quantitative survey to gather knowledge about site users

 

results
Helped the client acquire key data about its user-base, which was used to improve the user experience
thinkdodifference

A deep consideration for the user experience.

Heart & Stroke Foundation eSupport Tool

 

 

client

Heart & Stroke Foundation

objective

Increase user engagement

concept

Create a standalone brand, providing full positioning and marketing support

results

A powerful third tool in Heart and Stroke’s e-health toolkit
thinkdodifference

A deep appreciation for the power of brand identities and the knowledge to put them to action.

Heart & Stroke Foundation Heart Month

 

client
Heart & Stroke Foundation
objective
Grow online revenue and increase visitor engagement on website during Heart Month
concept
Optimize online user experience to maximize donations and provide visitors a variety of ways to interact
results
Exceeded Heart Month donation goals
thinkdodifference

Inspiration spreads: Measureable results delivered by a team of talented marketing experts driven by passion for the non-profit sector.

Heart & Stroke Foundation Health Conditions Page

 

client

Heart & Stroke Foundation
objective
Drive engagement with the most visited health condition pages
concept
Reformat approved content with new interactive features into new page layouts
results
More easily consumable pages, stronger and clearer communication – set a new standard for Heart and Stroke’s presentation of important health information
thinkdodifference

Applied user experience best practices to the design exercise. Templated approach plus provision of HTML that worked “out of the box” in client’s content management system.