Category Archives: Optimization

Heart & Stroke Foundation Stroke Month

 

client
Heart & Stroke Foundation
objective
Grow revenue during Stroke Month
concept
Develop a campaign theme to give program a sense of importance and urgency
results
Exceeded Campaign donation goal
thinkdodifference

Holistic approach to campaign including social media strategy, e-blast design, website optimization, and new audience test.

Heart & Stroke Foundation e-health Optimization

 

 
client
Heart & Stroke Foundation
objective
Engage Ontarians with HSF e-Health tools
concept
Test many versions of online creative and support strongest with an online media plan
 
results
Increased registration to My Healthy Weight Action Plan and My Risk Assessment/Blood Pressure Action Plan with lower CPC and CPA than previous year
thinkdodifference

Managed media plan negotiations, contracts with media partners, creative development, budgets, timelines and coding/testing of the 8 creative versions of animated banners leading to new online conversion page.

Heart & Stroke Foundation Heart Month

 

client
Heart & Stroke Foundation
objective
Grow online revenue and increase visitor engagement on website during Heart Month
concept
Optimize online user experience to maximize donations and provide visitors a variety of ways to interact
results
Exceeded Heart Month donation goals
thinkdodifference

Inspiration spreads: Measureable results delivered by a team of talented marketing experts driven by passion for the non-profit sector.

Commerce Press Website Optimization

 

client
Commerce Press
objective
Improve the website and online client area
concept
Develop and execute new website theme, strategically addressing the user experience
results
A reorganized site with fresh creative and copy that increased staff and client usability
thinkdodifference

The ability to determine the best strategic approach and turn an approach into action with full creative and coding execution.

Heart & Stroke Foundation Atrial Fibrillation Page

 

client
Heart & Stroke Foundation
objective
Improve user engagement on the Atrial Fibrillation page
concept
Apply user experience best practices to page design and integrate social media to increase traffic and create a more valuable user experience
results
Enhanced accessibility to important health information and increased awareness of the medical condition
thinkdodifference

Ensuring that the page is valuable to users by collecting and applying user insights gained from a survey included on the page.

Heart & Stroke Foundation Donate Now Page

 

client
Heart & Stroke Foundation
objective
Increase online donation conversion
concept
Optimize the ‘Donate Now’ page for a simpler, more user friendly donor experience
results
Lifted donation conversions by 38%
thinkdodifference

Utilized user experience insights to create a more effective and emotionally persuasive donation page.

Heart & Stroke Foundation He@lthline

 

client
Heart & Stroke Foundation
objective
Increase subscriber base to the monthly e-newsletter
concept
Improve form and creative, integrate social media plan to spread the word to subscriber networks
results
A steady subscription increase
thinkdodifference

Big agency experience and capability with small agency dedication.