Category Archives: User Experience

Heart & Stroke Foundation Online Recipe Survey

 

client

Heart & Stroke Foundation
objective
Learn about user-base in order to optimize the online recipe sites
concept
Create an online quantitative survey to gather knowledge about site users

 

results
Helped the client acquire key data about its user-base, which was used to improve the user experience
thinkdodifference

A deep consideration for the user experience.

Heart & Stroke Foundation eSupport Tool

 

 

client

Heart & Stroke Foundation

objective

Increase user engagement

concept

Create a standalone brand, providing full positioning and marketing support

results

A powerful third tool in Heart and Stroke’s e-health toolkit
thinkdodifference

A deep appreciation for the power of brand identities and the knowledge to put them to action.

Heart & Stroke Foundation Health Conditions Page

 

client

Heart & Stroke Foundation
objective
Drive engagement with the most visited health condition pages
concept
Reformat approved content with new interactive features into new page layouts
results
More easily consumable pages, stronger and clearer communication – set a new standard for Heart and Stroke’s presentation of important health information
thinkdodifference

Applied user experience best practices to the design exercise. Templated approach plus provision of HTML that worked “out of the box” in client’s content management system.

Heart & Stroke Foundation DM Landing Page

 

client

Heart & Stroke Foundation

objective
Integrate DM campaigns online
concept
Optimize online donation process, clearly presenting option for DM donors
results
An improved and seamless donor giving experience
thinkdodifference

Leveraged user experience insights to create a page that emotionally motivates giving, communicates the case for giving, and presents giving options in a fresh and easy way.

Heart & Stroke Foundation e-health Optimization

 

 
client
Heart & Stroke Foundation
objective
Engage Ontarians with HSF e-Health tools
concept
Test many versions of online creative and support strongest with an online media plan
 
results
Increased registration to My Healthy Weight Action Plan and My Risk Assessment/Blood Pressure Action Plan with lower CPC and CPA than previous year
thinkdodifference

Managed media plan negotiations, contracts with media partners, creative development, budgets, timelines and coding/testing of the 8 creative versions of animated banners leading to new online conversion page.

Commerce Press Website Optimization

 

client
Commerce Press
objective
Improve the website and online client area
concept
Develop and execute new website theme, strategically addressing the user experience
results
A reorganized site with fresh creative and copy that increased staff and client usability
thinkdodifference

The ability to determine the best strategic approach and turn an approach into action with full creative and coding execution.

Heart & Stroke Foundation Atrial Fibrillation Page

 

client
Heart & Stroke Foundation
objective
Improve user engagement on the Atrial Fibrillation page
concept
Apply user experience best practices to page design and integrate social media to increase traffic and create a more valuable user experience
results
Enhanced accessibility to important health information and increased awareness of the medical condition
thinkdodifference

Ensuring that the page is valuable to users by collecting and applying user insights gained from a survey included on the page.

Heart & Stroke Foundation Donate Now Page

 

client
Heart & Stroke Foundation
objective
Increase online donation conversion
concept
Optimize the ‘Donate Now’ page for a simpler, more user friendly donor experience
results
Lifted donation conversions by 38%
thinkdodifference

Utilized user experience insights to create a more effective and emotionally persuasive donation page.