objective:

Differentiate VitalAire based on its proprietary approach to helping clients manage their sleep health challenges.

the work: 

Strategic development to map and simplify the clients’ condition management journey. Creation of the VitalAire Sleep Health Commitment (SHC) – a sub-brand and promise – supported with unique icons, colours and copy – weighted for each communication medium. Integrate the SHC into the HCP, therapist and client journeys. Create bilingual collateral for online and clinic environments.

results:

Powerful visual mnemonic for ongoing health care provider and client communication.