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Monthly Archives: August 2014

VitalAire SleepTalk

Posted by Marty
client
VitalAire Canada Inc.
objective
Develop client relationship to build engagement and loyalty
concept
A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help them manage their sleep apnea treatment

results
Open and Click Through rates continue to surpass industry standards after 1 year
thinkdodifference

All-inclusive agency approach: creative strategy, turnkey editorial, creative templates, writing, coding, testing, deployment and analysis

Categories: Branding, Copy, Email, Email Subscriber Growth, eNewsletter, Online

Sunnybrook Foundation Renewal DM

Posted by Marty
client
Sunnybrook Foundation
objective
Drive revenue from house donors
concept
A mailing asking house donors to renew their support in 2014. Leveraged artwork created for print publication to maximize return on investment

results
A mailing asking house donors to renew their support in 2014. Leveraged artwork created for print publication to maximize return on investment
thinkdodifference

Ability to adapt creative across multiple platforms with an experienced creative.

Categories: Direct Mail, Not for Profit, Redesign

Heart & Stroke Foundation Non Premium Mailing

Posted by Marty
 
client
Heart & Stroke Foundation
objective
Create an engaging direct mail package to drive donations among donors who have opted out of receiving premium mailings
concept
Interactive outer envelope with eye catching creative forced deep engagement with the message
results
Positive feedback for all concepts presented from all parties involved. Program tested against control and results for both response rate and average gift were higher than control results.
thinkdodifference

Strong creative thinking that can work with any budget and develop great communication material

Categories: Creative Marketing Strategy, Direct Mail, Not for Profit

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