April – 2015 – thinkdo

VitalAire Gold Standard In-Branch Branding

Posted by Marty

client

VitalAire Canada Inc.

objective

Develop in branch point of sale material to strengthen and reinforce VitalAire’s leadership

concept

Impactful posters with key brand messages and flexible lug-ons with secondary messaging to promote marketing or branch activities

results

Well received and executed by branches. Enhanced décor while strengthening the brand-client relationship

thinkdodifference

Sourced an easy to install and use frame and communicated clearly with staff to ensure branch compliance

Posted by Marty

client

Sunnybrook Foundation

objective

Acquire new donors and build revenue

concept

A campaign including life affirming value added premiums to drive donations

results

Campaign results were stronger than other premium campaigns executed during 2014

thinkdodifference

Sharing affirmations creative concept. Strong family of vendors yielded excellent final product

Posted by Marty

client

Baycrest Foundation

objective

Acquire new donors and reactivate past donors

concept

Design and execute a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects

results

Innovative creative received great reviews at all levels of the organization

thinkdodifference

Ability to understand the target provided a greater understanding of new and lapsed donors