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Monthly Archives: January 2017

VitalAire Sleep Health Commitment Branding

Posted by Franca Calabro
client
VitalAire Canada Inc.
objective
Differentiate VitalAire based on its proprietary approach to client care
concept
Sub-brand creation supported with unique shapes, colours and copy weight for each communication medium

results
Powerful visual mnemonic for ongoing health care provider and client communication
thinkdodifference

Optimal creative process merged creative, account and brand team insights

Categories: Branding, Case Studies, Creative Marketing Strategy

CMiC LinkedIn Lead Generation Campaign

Posted by Franca Calabro
client
Computer Methods International Corp.
objective
Drive targeted sales leads

concept
Build a presence online targeting industry decision makers with LinkedIn sponsored ads. Create and offer valuable industry content in exchange for contact details

results
Among top 5 tactics building database of leads for the sales team
thinkdodifference

Review analytics weekly, tweak creative and landing pages to optimize return on investment

Categories: Advertisements, Brand Activation, Case Studies, Copy, Media Planning, Online, Sales Lead Generation

YMCA Year End Direct Mail

Posted by Franca Calabro
client
YMCA of Greater Toronto
objective
To develop and clearly articulate the case for support to fee-paying members
concept
Engaging multi-fold acquisition package tells four stories about four unique service delivery areas to four different donor prospects

results
Impactful creative resulting in a 4x greater response rate than previous year’s effort
thinkdodifference

Lead clients, creative teams and printers to develop impactful creative that exceeds objectives on a fixed budget

Categories: Case Studies, Copy, Direct Mail, Donor Acquisition, Donor Retention, Fundraising, Not for Profit

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