client: VitalAire Canada objective: Differentiate VitalAire based on its proprietary approach to helping clients manage their sleep health challenges. the work: Strategic development to map and simplify the clients’ condition management journey. Creation of the VitalAire Sleep Health Commitment (SHC) – a sub-brand and promise – supported with unique icons, colours and copy – weighted […]
client: VitalAire Canada objective: Developed in-branch point of sale material to strengthen and reinforce VitalAire’s leadership. the work: Develop impactful posters with key brand messages and flexible lug-ons with secondary messaging to promote marketing or in-branch activities. Sourced an easy to install and use frame and communicated clearly with staff to ensure branch compliance. results: […]
client: VitalAire Canada Inc. objective: Enhance local awareness by extending new uniform branding to all mobile fleet assets. the work: Liaise with client, vehicle wrap production vendor and fleet manager. Explore concepts, finalize options and deploy to all vehicle formats and brands. results: Updated mobile branding assets across the country.
client: Ve’ahavta objective: Update branding on Ve’ahavta’s fleet of mobile vehicles. Improve understanding of Ve’ahavta’s mission in urban Toronto amongst people living with homelessness, potential supporters and volunteers. the work: Liaise with vendor and client from concept to make it easy. Create and apply highly visible large format graphics to Ve’ahavta’s Mobile Jewish Response to […]
client: VitalAire Canada Inc. objective: Enhance the brand experience for clients and their loved ones at over 100 healthcare clinics. the work: Lead evaluation process with the brand, procurement and retail teams. Develop and workshop a range of concepts. Specify colours, furniture, fixtures and signage. Test everything in a live space. Design and deploy new […]