HSB Canada Go Further Brand Campaign
Click to view the video client: HSB Canada objective: Show HSB Canada people delivering meaningful holistic solutions that extend beyond just an insurance policy. the work: Capture stories on camera from 5 key HSB staff, sharing how Going Further is one more way HSB provides value. Edit the content to connect it to HSB’s unique […]
VitalAire Sleep Health Commitment Branding
client: VitalAire Canada objective: Differentiate VitalAire based on its proprietary approach to helping clients manage their sleep health challenges. the work: Strategic development to map and simplify the clients’ condition management journey. Creation of the VitalAire Sleep Health Commitment (SHC) – a sub-brand and promise – supported with unique icons, colours and copy – weighted […]
VitalAire In-Branch Branding
client: VitalAire Canada objective: Educate clients and prospects and clients inside VitalAire’s retail environment. Strengthen and reinforce VitalAire’s leadership in sleep care. the work: Develop impactful posters with key brand messages and flexible lug-ons featuring secondary messaging to promote marketing or in-branch activities. Source user friendly fixtures. Communicate clearly with staff to ensure branch compliance. […]
VitalAire Mobile Branding
client: VitalAire Canada Inc. objective: Enhance local awareness by extending new uniform branding to all mobile fleet assets. the work: Liaise with client, vehicle wrap production vendor and fleet manager. Explore concepts, finalize options and deploy to all vehicle formats and brands. results: Updated mobile branding assets across the country.
Ve’ahavta Outreach Van
client: Ve’ahavta objective: Update branding on Ve’ahavta’s fleet of mobile vehicles. Improve understanding of Ve’ahavta’s mission in urban Toronto amongst people living with homelessness, potential supporters and volunteers. the work: Liaise with vendor and client from concept to make it easy. Create and apply highly visible large format graphics to Ve’ahavta’s Mobile Jewish Response to […]
VitalAire Retail Branch Standards
client: VitalAire Canada Inc. objective: Enhance the brand experience for clients and their loved ones at over 100 healthcare clinics. the work: Lead evaluation process with the brand, procurement and retail teams. Develop and workshop a range of concepts. Specify colours, furniture, fixtures and signage. Test everything in a live space. Design and deploy new […]
Canadian Friends of Tel Aviv University’s Year End Campaign
client: Canadian Friends of Tel Aviv University objective: Engage donors at Year End to give. the work: Campaign strategy. Creative development for 2 direct mail packages, emails, website and social media. Data selection, landing page develoment and coding, production management with client’s printer. Worked with client to select 2 stories. Wrote copy for all elements […]