Click to subscribe client: VitalAire Canada Inc. objective: Increase therapy compliance. Build engagement and develop loyalty to VitalAire. the work: A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help clients manage their sleep apnea treatment. This was delivered via an all-inclusive agency approach: engagement strategy, creative development, turnkey […]
client: Computer Methods International Corp. objective: Engage prospects and drive targeted sales leads to book of demo of North America’s leading construction management software. the work: Build a presence online targeting industry decision makers with blog and social content, Google PPC and LinkedIn sponsored ads. Create and offer valuable industry content as e-books, white papers […]
client: Baycrest Foundation objective: Acquire new donors and reactivate past donors. the work: Designed and executed a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects. Provided a greater understanding of new and lapsed donors. results: Innovative creative received great reviews at all levels of the organization.
client: Sunnybrook Foundation objective: Generate donation revenue with a one-time and monthly donation request. the work: Broker a relationship with Red Rose tea to allow for a low-value yet highly valuable insert in an outbound solicitation program. Produce a creative DM package including an emotionally engaging patient story and a free tea that “changes water […]
client: Sunnybrook Foundation objective: Recognize mid-level donors to build relationships and support. the work: Conduct an analysis of the competitive giving environment. Adapt the case for giving for the mid-level donor group. Commission original Wilket Creek work of art as key design element. Detail the program benefits for members. Create copy and artwork for brochure, […]
client: YMCA of Greater Toronto objective: To develop and clearly articulate the case for support to fee-paying members. the work: Lead clients, creative teams and printers to develop impactful creative on a fixed budget. Produce an engaging multi-fold acquisition package that tells four stories about four unique service delivery areas to four different donor prospects. […]
client: Heart & Stroke Foundation objective: Grow Heart & Stroke’s Healthline subscription base. the work: Created an an online contest for new and current subscribers. Negotiated and delivered a win-win partnership with Nintendo and HSF, securing 30 Wii Fit Plus Prize Packs, a key success factor for the program. results: Grew subscriber base by over […]
client: Sunnybrook Foundation objective: Augment donor-base with donation request applied to initiative of donor’s choice. the work: In our role as agency of record for the Foundation, we developed an interactive DM package with an emotionally evocative envelope to engage recipients and a customizable donation experience using stickers to highlight area(s) of interest. results: Consistent […]
client: Sunnybrook Foundation objective: Grow revenue for the Veterans Centre leveraging Remembrance Day. the work: An integrated DM and social media campaign highlighting veterans. results: Effective creative with flawless execution. Donor acquisition and revenue surpassed previous year.
client: Kids Help Phone objective: Create integrated Year End fundraisng campaign to strengthen relationships between Kids Help Phone and donors. the work: Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey. Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media […]