HSB Canada New Product Launch
Click to view the video client: HSB Canada objective: Support launch of Commercial Service Line – new insurance product which protects building owners. the work: Develop branding, sales collateral and a content plan to support the new offering. Consult with client on options to visually portray underground service line breakages without breaking the bank. Champion […]
CMA – Website Transition
Click to see the work client: Charles MacPherson Associates Inc. objective: Transition HubSpot website to the WordPress platform. Integrate with new CRM solution. the work: Plan for, configure and work with client to integrate ZOHO CRM into their business processes, tech stack and website. Duplicate existing web content, design and user experience in WordPress, add […]
CMA – Online Academy Promotion
client: Charles MacPherson Associates Inc. objective: Increase enrollment for various CMA online offerings. Reduce digital friction for students around the world. the work: Custom landing pages, outbound email, social and paid media created. Creative centered on Canada’s Top Butler, Charles MacPherson, and invited prospects to “enhance your career” and “learn from the best”. Consistent messaging […]
Pharmilink Marketing
Click to see the work client: Pharmilink Healthcare Marketing Services objective: Update branding and marketing materials to support ongoing sales efforts. the work: Attended weekly onsite at client offices as fractional CMO. Wrote and executed an annual sales enablement plan. Created new, bilingual website, rolling content calendar, e-newsletter, trade show booth, social media content and […]
ORT Canada – Golf Events (2021-2023)
client: ORT Canada objective: Support regional fundraising events to maximize attendance and awareness amongst a very narrow target audience. the work: Promoted golf events via multiple channels including email, social and paid media, and website banners. Delivered a consistent visual approach. Ensured all copy was succinct, clear, and on brand. results: Sold out events raised […]
ORT Canada – Website Creation
Click to see the work client: ORT Canada objective: Replace 3 outdated regional websites with one freshly branded national site. the work: Built new WordPress website. Applied new global brand standards. Created new user journey. Wrote much new content. Allowed for regional event focus. Centralized national content including the reason to give, ORT history, leadership, […]
VitalAire SleepTalk
Click to subscribe client: VitalAire Canada Inc. objective: Increase therapy compliance. Build engagement and develop loyalty to VitalAire. the work: A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help clients manage their sleep apnea treatment. This was delivered via an all-inclusive agency approach: engagement strategy, creative development, turnkey […]
Baycrest Memories Are Meant To Be Shared Acquisition
client: Baycrest Foundation objective: Acquire new donors and reactivate past donors. the work: Designed and executed a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects. Provided a greater understanding of new and lapsed donors. results: Innovative creative received great reviews at all levels of the organization.
Sunnybrook Foundation Summer Appeal Direct Mail
client: Sunnybrook Foundation objective: Generate donation revenue with a one-time and monthly donation request. the work: Broker a relationship with Red Rose tea to allow for a low-value yet highly valuable insert in an outbound solicitation program. Produce a creative DM package including an emotionally engaging patient story and a free tea that “changes water […]
Heart & Stroke Nintendo Partnership
client: Heart & Stroke Foundation objective: Grow Heart & Stroke’s Healthline subscription base. the work: Created an an online contest for new and current subscribers. Negotiated and delivered a win-win partnership with Nintendo and HSF, securing 30 Wii Fit Plus Prize Packs, a key success factor for the program. results: Grew subscriber base by over […]