objective: 

Engage donors at Year End to give.

the work: 

Campaign strategy. Creative development for 2 direct mail packages, emails, website and social media. Data selection, landing page develoment and coding, production management with client’s printer. Worked with client to select 2 stories.  Wrote copy for all elements and supplied new easy to use annual content calander.

results:

Growth in total donations and average gift.  Rigourous post program assessment yielded important key learning for future.