CMiC Paid Search Lead Generation Campaign
Timely monitoring, long-tail search term creativity and continuous optimization drove down cost per qualified demo
Timely monitoring, long-tail search term creativity and continuous optimization drove down cost per qualified demo
Work with the management, marketing, sales and tech teams to monitor, modify and optimize the campaign over time
Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.
Consistent messaging for greater impact and retention to build awareness
thinkdo’s network of experts worked together closely to save the client time and effort
Optimal creative process merged creative, account and brand team insights
Review analytics weekly, tweak creative and landing pages to optimize return on investment
Lead clients, creative teams and printers to develop impactful creative that exceeds objectives on a fixed budget
Understanding the competitive environment and an intimate client-agency working relationship helped create a donor centric program to drive results
Sourced an easy to install and use frame and communicated clearly with staff to ensure branch compliance