CMiC Paid Search Lead Generation Campaign
Timely monitoring, long-tail search term creativity and continuous optimization drove down cost per qualified demo
Timely monitoring, long-tail search term creativity and continuous optimization drove down cost per qualified demo
Work with the management, marketing, sales and tech teams to monitor, modify and optimize the campaign over time
Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.
Review analytics weekly, tweak creative and landing pages to optimize return on investment
Lead clients, creative teams and printers to develop impactful creative that exceeds objectives on a fixed budget
Sourced an easy to install and use frame and communicated clearly with staff to ensure branch compliance
Ability to understand the target provided a greater understanding of new and lapsed donors
All-inclusive agency approach: creative strategy, turnkey editorial, creative templates, writing, coding, testing, deployment and analysis
The experience to present and execute a potentially risky satisfaction guarantee program.
Years of non-profit industry experience as a strong foundation for creating effective donor communications.