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Category Archives: Corporate Partnership

Kids Help Phone Event Communication

Posted by Franca Calabro
client
Kids Help Phone
objective
To create event awareness in British Columbia while fundraising to support Kids Help Phone growth goals

concept
Light the Way for Kids with standout event creative during a busy festive season
results
Creative was extended across all channels including: direct mail, print, web, social and on-site signage
thinkdodifference

Consistent messaging for greater impact and retention to build awareness

Categories: Advertisements, Case Studies, Corporate Partnership, Direct Mail, Donor Engagement, Email, Fundraising, Not for Profit

VitalAire Glacial Getaway Data Drive

Posted by Marty
 
client
VitalAire Canada
objective
Capture email addresses and mobile telephone numbers of existing clients to enable closer future relationship
concept
Offer clients and prospects a contest incentive to share their contact information in conjunction with an employee reward program to drive results
results
Exceeded planned opt-ins 3 months into a 5 month program with double the final expected opt-ins
thinkdodifference

Offset the cost of the prizing by negotiating a win-win partnership with Expedia Cruise Ship Centers

Categories: Case Studies, Corporate Partnership, Creative Marketing Strategy, Email Subscriber Growth, Online

Heart & Stroke Foundation Nintendo Partnership

Posted by Marty

 

client

Heart & Stroke Foundation
objective
Grow the subscription base
concept
Partner with Nintendo and offer an online contest for new and current subscribers
results
Grew subscriber base by over 10,000. Exceeded the subscription goal 8 days into the 30 day program
thinkdodifference

Negotiated and delivered a win-win partnership with Nintendo and HSF, securing 30 Wii Fit Plus Prize Packs, a key success factor for the program.

Categories: Case Studies, Copy, Corporate Partnership, Creative Marketing Strategy, Donor Acquisition, Donor Engagement, Donor Retention, Email, Email Subscriber Growth, Fundraising, Not for Profit, Partnership Marketing

Pal Benefits Event Management

Posted by Marty

 

client
Pal Benefits
objective
Build client credibility
concept
Create an event and leverage a sponsorship from the Toronto Board of Trade Annual Survey to change perception among Board of Trade members and the business community at large
results
Facilitated a long-lasting, successful partnership
thinkdodifference

Strategic event creation and management, from artwork through execution.

Categories: Case Studies, Corporate Partnership, Event Management

sambadays Corporate Partnership

Posted by Marty

 

client
sambadays
objective
Promote the product on Canada’s leading free daily paper
concept
Broker a mutually beneficial corporate relationship in order to build sambadays awareness and sales
results
Created a win-win partnership, thereby widening the sambadays scope
thinkdodifference

The vision to imagine the partnership and the determination to see it through.

Categories: Advertisements, Case Studies, Copy, Corporate Partnership, Creative Marketing Strategy, Media Planning

Aspirin Partnership

Posted by Marty

 

client
Aspirin
objective
Drive sales
concept
Broker a partnership with Aeroplan and Heart & Stroke Foundation to add value to every package of 81 mg Aspirin
results
Sales beat previous year’s record by a healthy margin

 

thinkdodifference

Integrated retail, causal, point-of-sale and coalition loyalty marketing expertise to deliver a three way partnership.

Categories: Advertisements, Case Studies, Copy, Corporate Partnership, Creative Marketing Strategy, Partnership Marketing

Body Break Corporate Partnership

Posted by Marty

 

client
Body Break
objective
Increase exposure and strengthen brand
concept
Broker partnerships with two food & beverage companies and produce video segments to promote their products via Body Break
results
Widened the Body Break scope and encouraged audience engagement with the brand by linking each promotion to the Body Break website

 

thinkdodifference

An aptitude for brokering strategic partnerships supported by a rapidly growing rolodex.

Categories: Branding, Case Studies, Corporate Partnership, Media Planning, Video

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