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Category Archives: Direct Mail

Kids Help Phone Event Communication

Posted by Franca Calabro
client
Kids Help Phone
objective
To create event awareness in British Columbia while fundraising to support Kids Help Phone growth goals

concept
Light the Way for Kids with standout event creative during a busy festive season
results
Creative was extended across all channels including: direct mail, print, web, social and on-site signage
thinkdodifference

Consistent messaging for greater impact and retention to build awareness

Categories: Advertisements, Case Studies, Corporate Partnership, Direct Mail, Donor Engagement, Email, Fundraising, Not for Profit

YMCA Year End Direct Mail

Posted by Franca Calabro
client
YMCA of Greater Toronto
objective
To develop and clearly articulate the case for support to fee-paying members
concept
Engaging multi-fold acquisition package tells four stories about four unique service delivery areas to four different donor prospects

results
Impactful creative resulting in a 4x greater response rate than previous year’s effort
thinkdodifference

Lead clients, creative teams and printers to develop impactful creative that exceeds objectives on a fixed budget

Categories: Case Studies, Copy, Direct Mail, Donor Acquisition, Donor Retention, Fundraising, Not for Profit

Sunnybrook Foundation Mid Level Giving Program

Posted by Marty
client
Sunnybrook Foundation
objective
Recognize mid-level donors to build relationships and revenue

concept
Original Wilket Creek work of art as key design element. Detailed program benefits for members

results
Clarity of positioning and impactful creative
thinkdodifference

Understanding the competitive environment and an intimate client-agency working relationship helped create a donor centric program to drive results

Categories: Branding, Case Studies, Creative Marketing Strategy, Direct Mail, Donor Engagement, Donor Retention, Fundraising, Not for Profit

Sunnybrook Foundation Affirmation Acquisition

Posted by Marty
 
client
Sunnybrook Foundation
objective
Acquire new donors and build revenue
concept
A campaign including life affirming value added premiums to drive donations

results
Campaign results were stronger than other premium campaigns executed during 2014
thinkdodifference

Sharing affirmations creative concept. Strong family of vendors yielded excellent final product


Categories: Brand Activation, Case Studies, Creative Marketing Strategy, Direct Mail, Donor Acquisition

Baycrest Memories Are Meant To Be Shared Acquisition

Posted by Marty
 
client
Baycrest Foundation
objective
Acquire new donors and reactivate past donors
concept
Design and execute a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects

results
Innovative creative received great reviews at all levels of the organization
thinkdodifference

Ability to understand the target provided a greater understanding of new and lapsed donors


Categories: Brand Activation, Case Studies, Copy, Creative Marketing Strategy, Direct Mail, Donor Acquisition, Email

Sunnybrook Foundation Renewal DM

Posted by Marty
client
Sunnybrook Foundation
objective
Drive revenue from house donors
concept
A mailing asking house donors to renew their support in 2014. Leveraged artwork created for print publication to maximize return on investment

results
A mailing asking house donors to renew their support in 2014. Leveraged artwork created for print publication to maximize return on investment
thinkdodifference

Ability to adapt creative across multiple platforms with an experienced creative.

Categories: Direct Mail, Not for Profit, Redesign

Heart & Stroke Foundation Non Premium Mailing

Posted by Marty
 
client
Heart & Stroke Foundation
objective
Create an engaging direct mail package to drive donations among donors who have opted out of receiving premium mailings
concept
Interactive outer envelope with eye catching creative forced deep engagement with the message
results
Positive feedback for all concepts presented from all parties involved. Program tested against control and results for both response rate and average gift were higher than control results.
thinkdodifference

Strong creative thinking that can work with any budget and develop great communication material

Categories: Creative Marketing Strategy, Direct Mail, Not for Profit

Sunnybrook Foundation Mission Acquisition Direct Mail

Posted by Marty
 
client
Sunnybrook Foundation
objective
Augment donor-base with donation request applied to initiative of donor’s choice
concept
Develop an interactive DM package with an emotionally evocative envelope to engage recipients and a customizable donation experience using stickers to highlight area(s) of interest
results
Consistent response rate overall but higher than expected response rates from external data lists. Also resulted in the third highest donation amount per donor and per gift from all acquisition mailings in the last 3 years
thinkdodifference

An innovative creation reinforced by a results-driven marketing approach

Categories: Case Studies, Creative Marketing Strategy, Direct Mail, Donor Acquisition, Fundraising, Not for Profit

Sunnybrook Foundation Summer Appeal Direct Mail

Posted by Marty
 
client
Sunnybrook Foundation
objective
Generate donation revenue with a one- time and monthly donation request
concept
A creative DM package including an emotionally engaging patient story and a tea bag that changes water in the same way one can change outcomes for others
results
Generated higher revenue per donor versus previous three years of house mailings
thinkdodifference

Thinking outside the box, securing the tea and delivering great results

Categories: Case Studies, Creative Marketing Strategy, Direct Mail, Donor Acquisition, Donor Retention, Fundraising, Not for Profit

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