Category Archives: Direct Mail

Western DM

 

 

 

client

Western University
objective
Grow revenue and alumni participation
concept
Make the multiplier the hero. Test lift note to lapsed audience
results
Lifted revenue by 75%, donor engagement by 72%.
thinkdodifference

Strong strategic direction from brief to art that resulted in a strong creative package with increased personalization

Heart & Stroke Foundation Employer Match Program

 

client
Heart & Stroke Foundation
objective
Increase donations from Employer Matching Gift Programs
concept
Design and deploy e-communications to current donors, encouraging them to ask their employers to match their gifts
results
Strategically located buckslip and webpage to prime donors about the employer program
thinkdodifference

Years of non-profit industry experience as a strong foundation for creating effective donor communications.

Heart & Stroke Foundation DM Landing Page

 

client

Heart & Stroke Foundation

objective
Integrate DM campaigns online
concept
Optimize online donation process, clearly presenting option for DM donors
results
An improved and seamless donor giving experience
thinkdodifference

Leveraged user experience insights to create a page that emotionally motivates giving, communicates the case for giving, and presents giving options in a fresh and easy way.

Sunnybrook Foundation: Operation Raise a Flag

 

client
Sunnybrook Foundation
objective
Grow revenue from a broader audience
concept
Strengthen DM package and send to supporters of Sunnybrook veterans in addition to past supporters of Operation Raise a Flag
results
Raised 11x more funds over previous year’s direct mail package
thinkdodifference

Strategic event consulting and development of this package in addition to four emails, video, signage, plus website and form support within a month.

Canadian Restaurant and Foodservice Association

 

client
Canadian Restaurant and Foodservice Association (CRFA)
objective
Drive new member acquisition
concept
Restate the benefits of membership to appeal more overtly to prospects and lapsed members
results
Reduced the cost of a 25,000 prospect Direct Mail program and, successfully educated and influenced potential members to join CRFA
thinkdodifference

Implemented a regionally customized outbound brochure, setting a new standard for this outbound prospect tool.