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Category Archives: Donor Retention

Kids Help Phone Year End Fundraising

Posted by Marty
client
Kids Help Phone
objective
Create integrated Year End fundraisng campaign to strengthen relationships between Kids Help Phone and donors

concept
Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey
results
Memorable creative offers multiple options to support and engage donors at new microsite
thinkdodifference

Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.

 

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Categories: Brand Activation, Case Studies, Copy, Creative Marketing Strategy, Donor Engagement, Donor Retention, Email, Fundraising, Insight, Not for Profit, Online, User Experience, Video, Website

YMCA Year End Direct Mail

Posted by Franca Calabro
client
YMCA of Greater Toronto
objective
To develop and clearly articulate the case for support to fee-paying members
concept
Engaging multi-fold acquisition package tells four stories about four unique service delivery areas to four different donor prospects

results
Impactful creative resulting in a 4x greater response rate than previous year’s effort
thinkdodifference

Lead clients, creative teams and printers to develop impactful creative that exceeds objectives on a fixed budget

Categories: Case Studies, Copy, Direct Mail, Donor Acquisition, Donor Retention, Fundraising, Not for Profit

Sunnybrook Foundation Mid Level Giving Program

Posted by Marty
client
Sunnybrook Foundation
objective
Recognize mid-level donors to build relationships and revenue

concept
Original Wilket Creek work of art as key design element. Detailed program benefits for members

results
Clarity of positioning and impactful creative
thinkdodifference

Understanding the competitive environment and an intimate client-agency working relationship helped create a donor centric program to drive results

Categories: Branding, Case Studies, Creative Marketing Strategy, Direct Mail, Donor Engagement, Donor Retention, Fundraising, Not for Profit

Sunnybrook Foundation Summer Appeal Direct Mail

Posted by Marty
 
client
Sunnybrook Foundation
objective
Generate donation revenue with a one- time and monthly donation request
concept
A creative DM package including an emotionally engaging patient story and a tea bag that changes water in the same way one can change outcomes for others
results
Generated higher revenue per donor versus previous three years of house mailings
thinkdodifference

Thinking outside the box, securing the tea and delivering great results

Categories: Case Studies, Creative Marketing Strategy, Direct Mail, Donor Acquisition, Donor Retention, Fundraising, Not for Profit

Western DM

Posted by Marty

 

 

 

client

Western University
objective
Grow revenue and alumni participation
concept
Make the multiplier the hero. Test lift note to lapsed audience
results
Lifted revenue by 75%, donor engagement by 72%.
thinkdodifference

Strong strategic direction from brief to art that resulted in a strong creative package with increased personalization

Categories: Case Studies, Direct Mail, Donor Engagement, Donor Retention, Fundraising

Heart & Stroke Foundation Nintendo Partnership

Posted by Marty

 

client

Heart & Stroke Foundation
objective
Grow the subscription base
concept
Partner with Nintendo and offer an online contest for new and current subscribers
results
Grew subscriber base by over 10,000. Exceeded the subscription goal 8 days into the 30 day program
thinkdodifference

Negotiated and delivered a win-win partnership with Nintendo and HSF, securing 30 Wii Fit Plus Prize Packs, a key success factor for the program.

Categories: Case Studies, Copy, Corporate Partnership, Creative Marketing Strategy, Donor Acquisition, Donor Engagement, Donor Retention, Email, Email Subscriber Growth, Fundraising, Not for Profit, Partnership Marketing

Heart & Stroke Foundation Online Donor Retention

Posted by Marty

 

client
Heart & Stroke Foundation
objective
Grow lifetime value for online donors
concept
Post-donation email series designed to confirm the donors donation, validate their decision and build the relationship by giving back real value
results
Successful donor engagement. Original concept in its third year of use
thinkdodifference

Creative leadership and holistic approach made it easy – and possible – for the client.

Categories: Case Studies, Donor Engagement, Donor Retention, Email, Not for Profit, Online

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