Sunnybrook Foundation Summer Appeal Direct Mail
client: Sunnybrook Foundation objective: Generate donation revenue with a one-time and monthly donation request. the work: Broker a relationship with Red Rose tea to allow for a low-value yet highly valuable insert in an outbound solicitation program. Produce a creative DM package including an emotionally engaging patient story and a free tea that “changes water […]
Sunnybrook Foundation Mid Level Giving Program
client: Sunnybrook Foundation objective: Recognize mid-level donors to build relationships and support. the work: Conduct an analysis of the competitive giving environment. Adapt the case for giving for the mid-level donor group. Commission original Wilket Creek work of art as key design element. Detail the program benefits for members. Create copy and artwork for brochure, […]
YMCA Year End Direct Mail
client: YMCA of Greater Toronto objective: To develop and clearly articulate the case for support to fee-paying members. the work: Lead clients, creative teams and printers to develop impactful creative on a fixed budget. Produce an engaging multi-fold acquisition package that tells four stories about four unique service delivery areas to four different donor prospects. […]
Heart & Stroke Nintendo Partnership
client: Heart & Stroke Foundation objective: Grow Heart & Stroke’s Healthline subscription base. the work: Created an an online contest for new and current subscribers. Negotiated and delivered a win-win partnership with Nintendo and HSF, securing 30 Wii Fit Plus Prize Packs, a key success factor for the program. results: Grew subscriber base by over […]
Sunnybrook Foundation Mission Acquisition Direct Mail
client: Sunnybrook Foundation objective: Augment donor-base with donation request applied to initiative of donor’s choice. the work: In our role as agency of record for the Foundation, we developed an interactive DM package with an emotionally evocative envelope to engage recipients and a customizable donation experience using stickers to highlight area(s) of interest. results: Consistent […]
Sunnybrook Foundation Operation Raise a Flag
client: Sunnybrook Foundation objective: Grow revenue for the Veterans Centre leveraging Remembrance Day. the work: An integrated DM and social media campaign highlighting veterans. results: Effective creative with flawless execution. Donor acquisition and revenue surpassed previous year.
Kids Help Phone Year End Fundraising
client: Kids Help Phone objective: Create integrated Year End fundraisng campaign to strengthen relationships between Kids Help Phone and donors. the work: Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey. Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media […]
ORT Canada – Golf Events (2021-2023)
client: ORT Canada objective: Support regional fundraising events to maximize attendance and awareness amongst a very narrow target audience. the work: Promoted golf events via multiple channels including email, social and paid media, and website banners. Delivered a consistent visual approach. Ensured all copy was succinct, clear, and on brand. results: Sold out events raised […]
ORT Canada – Website Creation
Click to see the work client: ORT Canada objective: Replace 3 outdated regional websites with one freshly branded national site. the work: Built new WordPress website. Applied new global brand standards. Created new user journey. Wrote much new content. Allowed for regional event focus. Centralized national content including the reason to give, ORT history, leadership, […]