Category Archives: Email Subscriber Growth

VitalAire SleepTalk

client
VitalAire Canada Inc.
objective
Develop client relationship to build engagement and loyalty
concept
A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help them manage their sleep apnea treatment

results
Open and Click Through rates continue to surpass industry standards after 1 year
thinkdodifference

All-inclusive agency approach: creative strategy, turnkey editorial, creative templates, writing, coding, testing, deployment and analysis

VitalAire Glacial Getaway Data Drive

 
client
VitalAire Canada
objective
Capture email addresses and mobile telephone numbers of existing clients to enable closer future relationship
concept
Offer clients and prospects a contest incentive to share their contact information in conjunction with an employee reward program to drive results
results
Exceeded planned opt-ins 3 months into a 5 month program with double the final expected opt-ins
thinkdodifference

Offset the cost of the prizing by negotiating a win-win partnership with Expedia Cruise Ship Centers

Heart & Stroke Foundation Nintendo Partnership

 

client

Heart & Stroke Foundation
objective
Grow the subscription base
concept
Partner with Nintendo and offer an online contest for new and current subscribers
results
Grew subscriber base by over 10,000. Exceeded the subscription goal 8 days into the 30 day program
thinkdodifference

Negotiated and delivered a win-win partnership with Nintendo and HSF, securing 30 Wii Fit Plus Prize Packs, a key success factor for the program.

Heart & Stroke Foundation He@lthline

 

client
Heart & Stroke Foundation
objective
Increase subscriber base to the monthly e-newsletter
concept
Improve form and creative, integrate social media plan to spread the word to subscriber networks
results
A steady subscription increase
thinkdodifference

Big agency experience and capability with small agency dedication.