Category Archives: Email Subscriber Growth

VitalAire SleepTalk

Posted 9 years ago by Marty

client

VitalAire Canada Inc.

objective

Develop client relationship to build engagement and loyalty

concept

A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help them manage their sleep apnea treatment

results

Open and Click Through rates continue to surpass industry standards after 1 year

thinkdodifference

All-inclusive agency approach: creative strategy, turnkey editorial, creative templates, writing, coding, testing, deployment and analysis

Categories: Branding, Copy, Email, Email Subscriber Growth, eNewsletter, Online

VitalAire Glacial Getaway Data Drive

Posted 9 years ago by Marty

 

client

VitalAire Canada

objective

Capture email addresses and mobile telephone numbers of existing clients to enable closer future relationship

concept

Offer clients and prospects a contest incentive to share their contact information in conjunction with an employee reward program to drive results

results

Exceeded planned opt-ins 3 months into a 5 month program with double the final expected opt-ins

thinkdodifference

Offset the cost of the prizing by negotiating a win-win partnership with Expedia Cruise Ship Centers

Categories: Case Studies, Corporate Partnership, Creative Marketing Strategy, Email Subscriber Growth, Online

Heart & Stroke Foundation Nintendo Partnership

Posted 10 years ago by Marty

 

client

Heart & Stroke Foundation

objective

Grow the subscription base

concept

Partner with Nintendo and offer an online contest for new and current subscribers

results

Grew subscriber base by over 10,000. Exceeded the subscription goal 8 days into the 30 day program

thinkdodifference

Negotiated and delivered a win-win partnership with Nintendo and HSF, securing 30 Wii Fit Plus Prize Packs, a key success factor for the program.

Categories: Case Studies, Copy, Corporate Partnership, Creative Marketing Strategy, Donor Acquisition, Donor Engagement, Donor Retention, Email, Email Subscriber Growth, Fundraising, Not for Profit, Partnership Marketing

Heart & Stroke Foundation He@lthline

Posted 10 years ago by Marty

 

client

Heart & Stroke Foundation

objective

Increase subscriber base to the monthly e-newsletter

concept

Improve form and creative, integrate social media plan to spread the word to subscriber networks

results

A steady subscription increase

thinkdodifference

Big agency experience and capability with small agency dedication.

Categories: Case Studies, Copy, Email Subscriber Growth, eNewsletter, Media Planning, Online, Optimization, Redesign, User Experience, Website