CMiC Email Lead Generation Campaign

Work with the management, marketing, sales and tech teams to monitor, modify and optimize the campaign over time
Work with the management, marketing, sales and tech teams to monitor, modify and optimize the campaign over time
Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.
Consistent messaging for greater impact and retention to build awareness
Ability to understand the target provided a greater understanding of new and lapsed donors
All-inclusive agency approach: creative strategy, turnkey editorial, creative templates, writing, coding, testing, deployment and analysis
client
Negotiated and delivered a win-win partnership with Nintendo and HSF, securing 30 Wii Fit Plus Prize Packs, a key success factor for the program.
Holistic approach to campaign including social media strategy, e-blast design, website optimization, and new audience test.
Inspiration spreads: Measureable results delivered by a team of talented marketing experts driven by passion for the non-profit sector.
A profound understanding of donor needs coupled with the best tools to accommodate them.
Creative leadership and holistic approach made it easy – and possible – for the client.