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Category Archives: Email

CMiC Email Lead Generation Campaign

Posted by Franca Calabro
client
Computer Methods International Corporation
objective
To help strangers with email addresses become self-qualified prospects
concept
Leverage HubSpot automation to deliver relevant industry content in exchange for contact details. Series of high value emails automatically sent to purchased email addresses. CMiC reinforces its industry leadership role by developing and offering engaging content

results
Heightened awareness amongst target buyers. Fresh leads for the sales team. Cleaner database of engaged prospects
thinkdodifference

Work with the management, marketing, sales and tech teams to monitor, modify and optimize the campaign over time

Categories: Case Studies, Copy, Creative Marketing Strategy, Email, Inbound Marketing, Online, Optimization, Sales Lead Generation

Kids Help Phone Year End Fundraising

Posted by Marty
client
Kids Help Phone
objective
Create integrated Year End fundraisng campaign to strengthen relationships between Kids Help Phone and donors

concept
Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey
results
Memorable creative offers multiple options to support and engage donors at new microsite
thinkdodifference

Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.

 

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Categories: Brand Activation, Case Studies, Copy, Creative Marketing Strategy, Donor Engagement, Donor Retention, Email, Fundraising, Insight, Not for Profit, Online, User Experience, Video, Website

Kids Help Phone Event Communication

Posted by Franca Calabro
client
Kids Help Phone
objective
To create event awareness in British Columbia while fundraising to support Kids Help Phone growth goals

concept
Light the Way for Kids with standout event creative during a busy festive season
results
Creative was extended across all channels including: direct mail, print, web, social and on-site signage
thinkdodifference

Consistent messaging for greater impact and retention to build awareness

Categories: Advertisements, Case Studies, Corporate Partnership, Direct Mail, Donor Engagement, Email, Fundraising, Not for Profit

Baycrest Memories Are Meant To Be Shared Acquisition

Posted by Marty
 
client
Baycrest Foundation
objective
Acquire new donors and reactivate past donors
concept
Design and execute a direct marketing campaign, leveraging new television creative, with interactivity and emotion to engage prospects

results
Innovative creative received great reviews at all levels of the organization
thinkdodifference

Ability to understand the target provided a greater understanding of new and lapsed donors


Categories: Brand Activation, Case Studies, Copy, Creative Marketing Strategy, Direct Mail, Donor Acquisition, Email

VitalAire SleepTalk

Posted by Marty
client
VitalAire Canada Inc.
objective
Develop client relationship to build engagement and loyalty
concept
A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help them manage their sleep apnea treatment

results
Open and Click Through rates continue to surpass industry standards after 1 year
thinkdodifference

All-inclusive agency approach: creative strategy, turnkey editorial, creative templates, writing, coding, testing, deployment and analysis

Categories: Branding, Copy, Email, Email Subscriber Growth, eNewsletter, Online

Heart & Stroke Foundation Stroke Month

Posted by Marty

 

client
Heart & Stroke Foundation
objective
Grow revenue during Stroke Month
concept
Develop a campaign theme to give program a sense of importance and urgency
results
Exceeded Campaign donation goal
thinkdodifference

Holistic approach to campaign including social media strategy, e-blast design, website optimization, and new audience test.

Categories: Branding, Case Studies, Creative Marketing Strategy, Donor Acquisition, Donor Engagement, Email, Fundraising, Not for Profit, Online, Optimization, Website

Heart & Stroke Foundation Heart Month

Posted by Marty

 

client
Heart & Stroke Foundation
objective
Grow online revenue and increase visitor engagement on website during Heart Month
concept
Optimize online user experience to maximize donations and provide visitors a variety of ways to interact
results
Exceeded Heart Month donation goals
thinkdodifference

Inspiration spreads: Measureable results delivered by a team of talented marketing experts driven by passion for the non-profit sector.

Categories: Branding, Case Studies, Creative Marketing Strategy, Donor Acquisition, Donor Engagement, Email, Fundraising, Not for Profit, Online, Optimization, Website

Médecins Sans Frontières Canada

Posted by Marty

 

client
Médecins Sans Frontières Canada
objective
Grow lifetime value for online donors
concept
Post-donation email series designed to confirm the donors donation, validate their decision and build the relationship by giving back real value
results
Improved post-donation experience, strengthening MSF’s connection to its online donors
thinkdodifference

A profound understanding of donor needs coupled with the best tools to accommodate them.

Categories: Case Studies, Donor Engagement, Email, Not for Profit

Heart & Stroke Foundation Nintendo Partnership

Posted by Marty

 

client

Heart & Stroke Foundation
objective
Grow the subscription base
concept
Partner with Nintendo and offer an online contest for new and current subscribers
results
Grew subscriber base by over 10,000. Exceeded the subscription goal 8 days into the 30 day program
thinkdodifference

Negotiated and delivered a win-win partnership with Nintendo and HSF, securing 30 Wii Fit Plus Prize Packs, a key success factor for the program.

Categories: Case Studies, Copy, Corporate Partnership, Creative Marketing Strategy, Donor Acquisition, Donor Engagement, Donor Retention, Email, Email Subscriber Growth, Fundraising, Not for Profit, Partnership Marketing

Heart & Stroke Foundation Online Donor Retention

Posted by Marty

 

client
Heart & Stroke Foundation
objective
Grow lifetime value for online donors
concept
Post-donation email series designed to confirm the donors donation, validate their decision and build the relationship by giving back real value
results
Successful donor engagement. Original concept in its third year of use
thinkdodifference

Creative leadership and holistic approach made it easy – and possible – for the client.

Categories: Case Studies, Donor Engagement, Donor Retention, Email, Not for Profit, Online

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