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Category Archives: Online

CMiC Paid Search Lead Generation Campaign

Posted by Franca Calabro

client

Computer Methods International Corporation

objective

To create fresh leads for construction software demo team

concept

Build online awareness with targeted digital copy and display ads. Drive viewers to responsive gated landing pages. Offer prospects valuable content to educate. Close the loop with a free demo

results

Among top 3 tactics creating demos with software prospects

thinkdoDELIVERS – CMiC Paid Search Lead Generation Campaign

thinkdodifference

Timely monitoring, long-tail search term creativity and continuous optimization drove down cost per qualified demo

Categories: Advertisements, Case Studies, Copy, Creative Marketing Strategy, Inbound Marketing, Media Planning, Online, Optimization, Sales Lead Generation

CMiC Email Lead Generation Campaign

Posted by Franca Calabro

client

Computer Methods International Corporation

objective

To help strangers with email addresses become self-qualified prospects

concept

Leverage HubSpot automation to deliver relevant industry content in exchange for contact details. Series of high value emails automatically sent to purchased email addresses. CMiC reinforces its industry leadership role by developing and offering engaging content

results

Heightened awareness amongst target buyers. Fresh leads for the sales team. Cleaner database of engaged prospects

thinkdoDELIVERS – CMiC Email Lead Generation Campaign

thinkdodifference

Work with the management, marketing, sales and tech teams to monitor, modify and optimize the campaign over time

Categories: Case Studies, Copy, Creative Marketing Strategy, Email, Inbound Marketing, Online, Optimization, Sales Lead Generation

Kids Help Phone Year End Fundraising

Posted by Marty

client

Kids Help Phone

objective

Create integrated Year End fundraisng campaign to strengthen relationships between Kids Help Phone and donors

concept

Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey

results

Memorable creative offers multiple options to support and engage donors at new microsite

thinkdodifference

Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.

Tags: Fundraising, Year End Campaign
Categories: Brand Activation, Case Studies, Copy, Creative Marketing Strategy, Donor Engagement, Donor Retention, Email, Fundraising, Insight, Not for Profit, Online, User Experience, Video, Website

CMiC LinkedIn Lead Generation Campaign

Posted by Franca Calabro

client

Computer Methods International Corp.

objective

Drive targeted sales leads

concept

Build a presence online targeting industry decision makers with LinkedIn sponsored ads. Create and offer valuable industry content in exchange for contact details

results

Among top 5 tactics building database of leads for the sales team

thinkdodifference

Review analytics weekly, tweak creative and landing pages to optimize return on investment

Categories: Advertisements, Brand Activation, Case Studies, Copy, Media Planning, Online, Sales Lead Generation

VitalAire SleepTalk

Posted by Marty

client

VitalAire Canada Inc.

objective

Develop client relationship to build engagement and loyalty

concept

A monthly email series differentiating VitalAire’s unique clinical positioning and providing clients relevant content to help them manage their sleep apnea treatment

results

Open and Click Through rates continue to surpass industry standards after 1 year

thinkdodifference

All-inclusive agency approach: creative strategy, turnkey editorial, creative templates, writing, coding, testing, deployment and analysis

Categories: Branding, Copy, Email, Email Subscriber Growth, eNewsletter, Online

VitalAire Glacial Getaway Data Drive

Posted by Marty

client

VitalAire Canada

objective

Capture email addresses and mobile telephone numbers of existing clients to enable closer future relationship

concept

Offer clients and prospects a contest incentive to share their contact information in conjunction with an employee reward program to drive results

results

Exceeded planned opt-ins 3 months into a 5 month program with double the final expected opt-ins

thinkdoDELIVERS – VitalAire Canada Glacial Getaway Data Drive

thinkdodifference

Offset the cost of the prizing by negotiating a win-win partnership with Expedia Cruise Ship Centers

Categories: Case Studies, Corporate Partnership, Creative Marketing Strategy, Email Subscriber Growth, Online

CSNM Communications Calendar

Posted by Marty

client

Canadian Society of Nutrition Management (CSNM)

objective

Strategically align communications and messaging across all channels

concept

Develop a Communications Calendar, outlining messaging by channel for a calendar year. Support with a year’s worth of daily social media messages

results

Annual editorial plan for all channels. Stronger messaging due to alignment across channels in a given time period, and automated social media messages – lifting work off of volunteer led organization

thinkdoDELIVERS – CSNM Communications Calendar

thinkdodifference

Quickly acquired in-depth knowledge of all communications and synthesized into a manageable, reusable tool for existing and future volunteer board members.

Categories: Case Studies, Media Planning, Not for Profit, Online