CMiC Paid Search Lead Generation Campaign
Timely monitoring, long-tail search term creativity and continuous optimization drove down cost per qualified demo
Timely monitoring, long-tail search term creativity and continuous optimization drove down cost per qualified demo
Work with the management, marketing, sales and tech teams to monitor, modify and optimize the campaign over time
Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.
Review analytics weekly, tweak creative and landing pages to optimize return on investment
All-inclusive agency approach: creative strategy, turnkey editorial, creative templates, writing, coding, testing, deployment and analysis
Offset the cost of the prizing by negotiating a win-win partnership with Expedia Cruise Ship Centers
Quickly acquired in-depth knowledge of all communications and synthesized into a manageable, reusable tool for existing and future volunteer board members.
Monitored social media prior to making recommendations, provided training on Hootsuite for ease of execution of daily messages.
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A deep consideration for the user experience.
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A deep appreciation for the power of brand identities and the knowledge to put them to action.