CMiC Paid Search Lead Generation Campaign
Timely monitoring, long-tail search term creativity and continuous optimization drove down cost per qualified demo
Timely monitoring, long-tail search term creativity and continuous optimization drove down cost per qualified demo
Work with the management, marketing, sales and tech teams to monitor, modify and optimize the campaign over time
thinkdo’s network of experts worked together closely to save the client time and effort
Worked with membership management tool vendor to determine personalization capacity.
Monitored social media prior to making recommendations, provided training on Hootsuite for ease of execution of daily messages.
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A deep consideration for the user experience.
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objective
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A deep appreciation for the power of brand identities and the knowledge to put them to action.
Managed media plan negotiations, contracts with media partners, creative development, budgets, timelines and coding/testing of the 8 creative versions of animated banners leading to new online conversion page.
Inspiration spreads: Measureable results delivered by a team of talented marketing experts driven by passion for the non-profit sector.