Optimization – thinkdo

Category Archives: Optimization

CMiC Paid Search Lead Generation Campaign

Posted by Franca Calabro

client

Computer Methods International Corporation

objective

To create fresh leads for construction software demo team

concept

Build online awareness with targeted digital copy and display ads. Drive viewers to responsive gated landing pages. Offer prospects valuable content to educate. Close the loop with a free demo

results

Among top 3 tactics creating demos with software prospects

thinkdoDELIVERS – CMiC Paid Search Lead Generation Campaign

thinkdodifference

Timely monitoring, long-tail search term creativity and continuous optimization drove down cost per qualified demo

Categories: Advertisements, Case Studies, Copy, Creative Marketing Strategy, Inbound Marketing, Media Planning, Online, Optimization, Sales Lead Generation

CMiC Email Lead Generation Campaign

Posted by Franca Calabro

client

Computer Methods International Corporation

objective

To help strangers with email addresses become self-qualified prospects

concept

Leverage HubSpot automation to deliver relevant industry content in exchange for contact details. Series of high value emails automatically sent to purchased email addresses. CMiC reinforces its industry leadership role by developing and offering engaging content

results

Heightened awareness amongst target buyers. Fresh leads for the sales team. Cleaner database of engaged prospects

thinkdoDELIVERS – CMiC Email Lead Generation Campaign

thinkdodifference

Work with the management, marketing, sales and tech teams to monitor, modify and optimize the campaign over time

Categories: Case Studies, Copy, Creative Marketing Strategy, Email, Inbound Marketing, Online, Optimization, Sales Lead Generation

VitalAire Retail Branch Standards

Posted by Franca Calabro

client

VitalAire Canada Inc.

objective

Enhance the brand experience for clients and their loved ones at over 100 healthcare clinics

concept

Lead evaluation process with the brand, procurement and retail teams. Develop and workshop a range of concepts. Specify colours, furniture, fixtures and signage. Test everything in a live space. Design and deploy new retail brand standards, flexible enough to work in a wide variety of retail and clinical settings

results

Incredibly well received by staff. System wide adoption. Happy clients

thinkdodifference

thinkdo’s network of experts worked together closely to save the client time and effort

Categories: Brand Activation, Branding, Case Studies, Creative Marketing Strategy, Optimization, Redesign

CSNM eNewsletter

Posted by Marty

client

Canadian Society of Nutrition Management (CSNM)

objective

Redesign the monthly eNewsletter

concept

Leverage new branding, add personalization, create features

results

Scanable, personalized, branded communication that allows for more content without being overwhelming

thinkdodifference

Worked with membership management tool vendor to determine personalization capacity.

Categories: Branding, Case Studies, eNewsletter, Not for Profit, Optimization

CSNM Social Media Plan

Posted by Marty

client

Canadian Society of Nutrition Management (CSNM)

objective

Develop sense of community among CSNM members, allowing for exchange of expertise and support

concept

Leverage LinkedIn and Facebook as a place to exchange information, ideas and communicate to existing and prospective members

results

Developed year’s worth of daily messages, migrated Facebook to an open page and applied creative branding to both social media properties

thinkdoDELIVERS – CSNM Social Media Plan

thinkdodifference

Monitored social media prior to making recommendations, provided training on Hootsuite for ease of execution of daily messages.

Categories: Case Studies, Media Planning, Not for Profit, Online, Optimization

Heart & Stroke Foundation Online Recipe Survey

Posted by Marty

client

Heart & Stroke Foundation

objective

Learn about user-base in order to optimize the online recipe sites

concept

Create an online quantitative survey to gather knowledge about site users

results

Helped the client acquire key data about its user-base, which was used to improve the user experience

thinkdoDELIVERS – Heart & Stroke Foundation Online Recipe Survey

thinkdodifference

A deep consideration for the user experience.

Categories: Case Studies, Not for Profit, Online, Optimization, User Experience, Website

Heart & Stroke Foundation eSupport Tool

Posted by Marty

client

Heart & Stroke Foundation

objective

Increase user engagement

concept

Create a standalone brand, providing full positioning and marketing support

results

A powerful third tool in Heart and Stroke’s e-health toolkit

thinkdodifference

A deep appreciation for the power of brand identities and the knowledge to put them to action.

Categories: Brand Activation, Case Studies, Not for Profit, Online, Optimization, Redesign, User Experience, Website

Heart & Stroke Foundation e-health Optimization

Posted by Marty

client

Heart & Stroke Foundation

objective

Engage Ontarians with HSF e-Health tools

concept

Test many versions of online creative and support strongest with an online media plan

results

Increased registration to My Healthy Weight Action Plan and My Risk Assessment/Blood Pressure Action Plan with lower CPC and CPA than previous year

thinkdoDELIVERS – Heart & Stroke Foundation e-health Optimization

thinkdodifference

Managed media plan negotiations, contracts with media partners, creative development, budgets, timelines and coding/testing of the 8 creative versions of animated banners leading to new online conversion page.

Categories: Case Studies, Not for Profit, Online, Optimization, Redesign, User Experience, Website