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Heart & Stroke Foundation Nintendo Partnership

Posted by Marty

 

client

Heart & Stroke Foundation
objective
Grow the subscription base
concept
Partner with Nintendo and offer an online contest for new and current subscribers
results
Grew subscriber base by over 10,000. Exceeded the subscription goal 8 days into the 30 day program
thinkdodifference

Negotiated and delivered a win-win partnership with Nintendo and HSF, securing 30 Wii Fit Plus Prize Packs, a key success factor for the program.

Categories: Case Studies, Copy, Corporate Partnership, Creative Marketing Strategy, Donor Acquisition, Donor Engagement, Donor Retention, Email, Email Subscriber Growth, Fundraising, Not for Profit, Partnership Marketing

Paladin Advertisement

Posted by Marty

 

client
Paladin Labs
objective
Publicize Paladin’s philanthropic work with Montreal’s Jewish charities
concept
Develop a creative and humorous philanthropy ad that is relevant to both the Jewish community and general public
results
Bigger asks for more support from new charities who were impressed
thinkdodifference

Close partnership with an experienced illustrator capable of transforming an idea conceived on the back of a napkin into a breakthrough print ad.

Categories: Advertisements, Case Studies, Copy, Creative Marketing Strategy, Partnership Marketing

Aspirin Partnership

Posted by Marty

 

client
Aspirin
objective
Drive sales
concept
Broker a partnership with Aeroplan and Heart & Stroke Foundation to add value to every package of 81 mg Aspirin
results
Sales beat previous year’s record by a healthy margin

 

thinkdodifference

Integrated retail, causal, point-of-sale and coalition loyalty marketing expertise to deliver a three way partnership.

Categories: Advertisements, Case Studies, Copy, Corporate Partnership, Creative Marketing Strategy, Partnership Marketing

Body Break-Movember Partnership

Posted by Marty

 

client
Body Break
objective
Connect Body Break and Movember’s fan bases
concept
Integrate one of Canada’s most iconic mustaches into the well-known Movember campaign. Invite Canadians to help “Bring Back Hal’s Mo”. Include Hal’s mustache content in Movember e-newsletters and an online video PSA
results
A successful partnership that attracted new fans to the both brands
thinkdodifference

Finding the win-win that worked for each party.

Categories: Branding, Case Studies, Creative Marketing Strategy, Online, Partnership Marketing

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