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Category Archives: Redesign

VitalAire Retail Branch Standards

Posted by Franca Calabro
client
VitalAire Canada Inc.
objective
Enhance the brand experience for clients and their loved ones at over 100 healthcare clinics
concept
Lead evaluation process with the brand, procurement and retail teams. Develop and workshop a range of concepts. Specify colours, furniture, fixtures and signage. Test everything in a live space. Design and deploy new retail brand standards, flexible enough to work in a wide variety of retail and clinical settings

results
Incredibly well received by staff. System wide adoption. Happy clients
thinkdodifference

thinkdo’s network of experts worked together closely to save the client time and effort

Categories: Brand Activation, Branding, Case Studies, Creative Marketing Strategy, Optimization, Redesign

VitalAire Gold Standard In-Branch Branding

Posted by Marty
 
client
VitalAire Canada Inc.
objective
Develop in branch point of sale material to strengthen and reinforce VitalAire’s leadership
concept
Impactful posters with key brand messages and flexible lug-ons with secondary messaging to promote marketing or branch activities
results
Well received and executed by branches. Enhanced décor while strengthening the brand-client relationship
thinkdodifference

Sourced an easy to install and use frame and communicated clearly with staff to ensure branch compliance


Categories: Branding, Case Studies, Copy, Creative Marketing Strategy, Redesign

Sunnybrook Foundation Renewal DM

Posted by Marty
client
Sunnybrook Foundation
objective
Drive revenue from house donors
concept
A mailing asking house donors to renew their support in 2014. Leveraged artwork created for print publication to maximize return on investment

results
A mailing asking house donors to renew their support in 2014. Leveraged artwork created for print publication to maximize return on investment
thinkdodifference

Ability to adapt creative across multiple platforms with an experienced creative.

Categories: Direct Mail, Not for Profit, Redesign

Heart & Stroke Foundation eSupport Tool

Posted by Marty

 

 

client

Heart & Stroke Foundation

objective

Increase user engagement

concept

Create a standalone brand, providing full positioning and marketing support

results

A powerful third tool in Heart and Stroke’s e-health toolkit
thinkdodifference

A deep appreciation for the power of brand identities and the knowledge to put them to action.

Categories: Brand Activation, Case Studies, Not for Profit, Online, Optimization, Redesign, User Experience, Website

Heart & Stroke Foundation Health Conditions Page

Posted by Marty

 

client

Heart & Stroke Foundation
objective
Drive engagement with the most visited health condition pages
concept
Reformat approved content with new interactive features into new page layouts
results
More easily consumable pages, stronger and clearer communication – set a new standard for Heart and Stroke’s presentation of important health information
thinkdodifference

Applied user experience best practices to the design exercise. Templated approach plus provision of HTML that worked “out of the box” in client’s content management system.

Categories: Case Studies, Not for Profit, Online, Optimization, Redesign, User Experience, Website

Heart & Stroke Foundation DM Landing Page

Posted by Marty

 

client

Heart & Stroke Foundation

objective
Integrate DM campaigns online
concept
Optimize online donation process, clearly presenting option for DM donors
results
An improved and seamless donor giving experience
thinkdodifference

Leveraged user experience insights to create a page that emotionally motivates giving, communicates the case for giving, and presents giving options in a fresh and easy way.

Categories: Case Studies, Direct Mail, Donor Engagement, Not for Profit, Online, Optimization, Redesign, User Experience, Website

Heart & Stroke Foundation e-health Optimization

Posted by Marty

 

 
client
Heart & Stroke Foundation
objective
Engage Ontarians with HSF e-Health tools
concept
Test many versions of online creative and support strongest with an online media plan
 
results
Increased registration to My Healthy Weight Action Plan and My Risk Assessment/Blood Pressure Action Plan with lower CPC and CPA than previous year
thinkdodifference

Managed media plan negotiations, contracts with media partners, creative development, budgets, timelines and coding/testing of the 8 creative versions of animated banners leading to new online conversion page.

Categories: Case Studies, Not for Profit, Online, Optimization, Redesign, User Experience, Website

Clarity Solutions

Posted by Marty

 

client
Clarity Solutions
objective
A contemporary consulting brand for an established print production organization
concept
Create a long-term marketing strategy, brand name, website and all support material
results
A rejuvenated business equipped with a fresh design, a responsive website, new testimonial program, and long-term plan for success
thinkdodifference

The expertise to facilitate the brand creation process and the turnkey resources to produce great collateral.

Categories: Branding, Case Studies, Creative Marketing Strategy, Online, Redesign, Website

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