User Experience – thinkdo

Category Archives: User Experience

Kids Help Phone Year End Fundraising

Posted by Marty

client

Kids Help Phone

objective

Create integrated Year End fundraisng campaign to strengthen relationships between Kids Help Phone and donors

concept

Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey

results

Memorable creative offers multiple options to support and engage donors at new microsite

thinkdodifference

Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.

Tags: Fundraising, Year End Campaign
Categories: Brand Activation, Case Studies, Copy, Creative Marketing Strategy, Donor Engagement, Donor Retention, Email, Fundraising, Insight, Not for Profit, Online, User Experience, Video, Website

Heart & Stroke Foundation Online Recipe Survey

Posted by Marty

client

Heart & Stroke Foundation

objective

Learn about user-base in order to optimize the online recipe sites

concept

Create an online quantitative survey to gather knowledge about site users

results

Helped the client acquire key data about its user-base, which was used to improve the user experience

thinkdoDELIVERS – Heart & Stroke Foundation Online Recipe Survey

thinkdodifference

A deep consideration for the user experience.

Categories: Case Studies, Not for Profit, Online, Optimization, User Experience, Website

Heart & Stroke Foundation eSupport Tool

Posted by Marty

client

Heart & Stroke Foundation

objective

Increase user engagement

concept

Create a standalone brand, providing full positioning and marketing support

results

A powerful third tool in Heart and Stroke’s e-health toolkit

thinkdodifference

A deep appreciation for the power of brand identities and the knowledge to put them to action.

Categories: Brand Activation, Case Studies, Not for Profit, Online, Optimization, Redesign, User Experience, Website

ListXpress

Posted by Marty

client

ListXpress

objective

Improve brand and marketing plan

concept

Develop a marketing strategy, brand standards and collateral material

results

A revitalized brand message supported by a new website, logo & brand theme, and marketing material

thinkdodifference

Wise counsel. Flawless execution.

Categories: Branding, Case Studies, Copy, Creative Marketing Strategy, Online, Optimization, Redesign, User Experience, Website

Heart & Stroke Foundation Health Conditions Page

Posted by Marty

client

Heart & Stroke Foundation

objective

Drive engagement with the most visited health condition pages

concept

Reformat approved content with new interactive features into new page layouts

thinkdoDELIVERS – Heart & Stroke Foundation Health Conditions Page

results

More easily consumable pages, stronger and clearer communication – set a new standard for Heart and Stroke’s presentation of important health information

thinkdodifference

Applied user experience best practices to the design exercise. Templated approach plus provision of HTML that worked “out of the box” in client’s content management system.

Categories: Case Studies, Not for Profit, Online, Optimization, Redesign, User Experience, Website

Heart & Stroke Foundation DM Landing Page

Posted by Marty

client

Heart & Stroke Foundation

objective

Integrate DM campaigns online

concept

Optimize online donation process, clearly presenting option for DM donors

thinkdoDELIVERS – Heart & Stroke Foundation DM Landing Page

results

An improved and seamless donor giving experience

thinkdodifference

Leveraged user experience insights to create a page that emotionally motivates giving, communicates the case for giving, and presents giving options in a fresh and easy way.

Categories: Case Studies, Direct Mail, Donor Engagement, Not for Profit, Online, Optimization, Redesign, User Experience, Website

Heart & Stroke Foundation e-health Optimization

Posted by Marty

client

Heart & Stroke Foundation

objective

Engage Ontarians with HSF e-Health tools

concept

Test many versions of online creative and support strongest with an online media plan

results

Increased registration to My Healthy Weight Action Plan and My Risk Assessment/Blood Pressure Action Plan with lower CPC and CPA than previous year

thinkdoDELIVERS – Heart & Stroke Foundation e-health Optimization

thinkdodifference

Managed media plan negotiations, contracts with media partners, creative development, budgets, timelines and coding/testing of the 8 creative versions of animated banners leading to new online conversion page.

Categories: Case Studies, Not for Profit, Online, Optimization, Redesign, User Experience, Website