Kids Help Phone Year End Fundraising

Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.
Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.
client
A deep consideration for the user experience.
client
objective
concept
results
A deep appreciation for the power of brand identities and the knowledge to put them to action.
client
Applied user experience best practices to the design exercise. Templated approach plus provision of HTML that worked “out of the box” in client’s content management system.
Heart & Stroke Foundation
Leveraged user experience insights to create a page that emotionally motivates giving, communicates the case for giving, and presents giving options in a fresh and easy way.
Managed media plan negotiations, contracts with media partners, creative development, budgets, timelines and coding/testing of the 8 creative versions of animated banners leading to new online conversion page.
client
Simplified the design/build by writing an awesome brief built with multiple client stakeholders.
The ability to determine the best strategic approach and turn an approach into action with full creative and coding execution.
Ensuring that the page is valuable to users by collecting and applying user insights gained from a survey included on the page.