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Category Archives: Video

Kids Help Phone Year End Fundraising

Posted by Marty
client
Kids Help Phone
objective
Create integrated Year End fundraisng campaign to strengthen relationships between Kids Help Phone and donors

concept
Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey
results
Memorable creative offers multiple options to support and engage donors at new microsite
thinkdodifference

Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.

 

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Categories: Brand Activation, Case Studies, Copy, Creative Marketing Strategy, Donor Engagement, Donor Retention, Email, Fundraising, Insight, Not for Profit, Online, User Experience, Video, Website

Pal Benefits Video Testimonial

Posted by Marty

 

client

Pal Benefits
objective
Support the company’s new business efforts
concept
Collect and develop testimonials to integrate into marketing communications
results
Compelling video testimonial reel integrated into website
thinkdodifference

Oversaw the project from start to finish: solicited testimonials, designed questionnaire and script, filmed and edited client testimonials & integrated them into the website.

Categories: Case Studies, Creative Marketing Strategy, Media Planning, Online, Video, Website

Body Break Corporate Partnership

Posted by Marty

 

client
Body Break
objective
Increase exposure and strengthen brand
concept
Broker partnerships with two food & beverage companies and produce video segments to promote their products via Body Break
results
Widened the Body Break scope and encouraged audience engagement with the brand by linking each promotion to the Body Break website

 

thinkdodifference

An aptitude for brokering strategic partnerships supported by a rapidly growing rolodex.

Categories: Branding, Case Studies, Corporate Partnership, Media Planning, Video

Church & Dwight Canada Custom Marketing Presentation Videos

Posted by Marty

 

client
Church & Dwight Canada
objective
Help power brands deliver a captivating and valuable marketing presentation to the sales and brokerage team
concept
Develop 10 unique marketing presentations, and design and execute custom videos for 3 different power brands to engage their audience and summarize their presentation content
results
An engaged and well-informed audience!
thinkdodifference

The marketing expertise to provide industry insights and effective presentation guidance. Solid coaching and great creative!

Categories: Case Studies, Copy, Event Management, Video

Church & Dwight Canada Event Management

Posted by Marty

 

client
Church & Dwight Canada
objective
Organize, facilitate and improve annual sales and marketing conference
concept
Theme conference as “Lead to Succeed”, provide full event management services plus strategic input into 10 brand presentations to ensure content and conference is valuable to the sales and brokerage team
results
“…Best ever sales and marketing conference at Niagara-on-the-Lake…” A successful conference delivered on time, staying within budget
thinkdodifference

Took the reigns for overall conference strategy and creative, while providing the practical tools to ensure spotless execution. It is no wonder that they keep calling back after 4 years!

Categories: Case Studies, Copy, Event Management, Video

Church & Dwight Canada Marketing Presentation Planning

Posted by Marty

 

client
Church & Dwight Canada
objective
Help 10 power brands inspire their sales and brokerage team with next year’s plans
concept
Work one-on-one with the client to develop a presentation with a unique theme, powerpoint design, creative and A/V support
results
The best sales conference yet, 5 years running!
thinkdodifference

The marketing expertise to provide industry insights and effective presentation guidance. Solid coaching and great creative!

Categories: Case Studies, Copy, Event Management, Video

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