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Kids Help Phone Year End Fundraising

Posted by Marty
client
Kids Help Phone
objective
Create integrated Year End fundraisng campaign to strengthen relationships between Kids Help Phone and donors

concept
Open the Door creative, copy and complete editorial plan for every touchpoint along the donor journey
results
Memorable creative offers multiple options to support and engage donors at new microsite
thinkdodifference

Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.

 

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Categories: Brand Activation, Case Studies, Copy, Creative Marketing Strategy, Donor Engagement, Donor Retention, Email, Fundraising, Insight, Not for Profit, Online, User Experience, Video, Website

Heart & Stroke Foundation Online Recipe Survey

Posted by Marty

 

client

Heart & Stroke Foundation
objective
Learn about user-base in order to optimize the online recipe sites
concept
Create an online quantitative survey to gather knowledge about site users

 

results
Helped the client acquire key data about its user-base, which was used to improve the user experience
thinkdodifference

A deep consideration for the user experience.

Categories: Case Studies, Not for Profit, Online, Optimization, User Experience, Website

Heart & Stroke Foundation eSupport Tool

Posted by Marty

 

 

client

Heart & Stroke Foundation

objective

Increase user engagement

concept

Create a standalone brand, providing full positioning and marketing support

results

A powerful third tool in Heart and Stroke’s e-health toolkit
thinkdodifference

A deep appreciation for the power of brand identities and the knowledge to put them to action.

Categories: Brand Activation, Case Studies, Not for Profit, Online, Optimization, Redesign, User Experience, Website

Heart & Stroke Foundation DM Landing Page

Posted by Marty

 

client

Heart & Stroke Foundation

objective
Integrate DM campaigns online
concept
Optimize online donation process, clearly presenting option for DM donors
results
An improved and seamless donor giving experience
thinkdodifference

Leveraged user experience insights to create a page that emotionally motivates giving, communicates the case for giving, and presents giving options in a fresh and easy way.

Categories: Case Studies, Direct Mail, Donor Engagement, Not for Profit, Online, Optimization, Redesign, User Experience, Website

Heart & Stroke Foundation Stroke Month

Posted by Marty

 

client
Heart & Stroke Foundation
objective
Grow revenue during Stroke Month
concept
Develop a campaign theme to give program a sense of importance and urgency
results
Exceeded Campaign donation goal
thinkdodifference

Holistic approach to campaign including social media strategy, e-blast design, website optimization, and new audience test.

Categories: Branding, Case Studies, Creative Marketing Strategy, Donor Acquisition, Donor Engagement, Email, Fundraising, Not for Profit, Online, Optimization, Website

Heart & Stroke Foundation e-health Optimization

Posted by Marty

 

 
client
Heart & Stroke Foundation
objective
Engage Ontarians with HSF e-Health tools
concept
Test many versions of online creative and support strongest with an online media plan
 
results
Increased registration to My Healthy Weight Action Plan and My Risk Assessment/Blood Pressure Action Plan with lower CPC and CPA than previous year
thinkdodifference

Managed media plan negotiations, contracts with media partners, creative development, budgets, timelines and coding/testing of the 8 creative versions of animated banners leading to new online conversion page.

Categories: Case Studies, Not for Profit, Online, Optimization, Redesign, User Experience, Website

Heart & Stroke Foundation Heart Month

Posted by Marty

 

client
Heart & Stroke Foundation
objective
Grow online revenue and increase visitor engagement on website during Heart Month
concept
Optimize online user experience to maximize donations and provide visitors a variety of ways to interact
results
Exceeded Heart Month donation goals
thinkdodifference

Inspiration spreads: Measureable results delivered by a team of talented marketing experts driven by passion for the non-profit sector.

Categories: Branding, Case Studies, Creative Marketing Strategy, Donor Acquisition, Donor Engagement, Email, Fundraising, Not for Profit, Online, Optimization, Website

Heart & Stroke Foundation Health Conditions Page

Posted by Marty

 

client

Heart & Stroke Foundation
objective
Drive engagement with the most visited health condition pages
concept
Reformat approved content with new interactive features into new page layouts
results
More easily consumable pages, stronger and clearer communication – set a new standard for Heart and Stroke’s presentation of important health information
thinkdodifference

Applied user experience best practices to the design exercise. Templated approach plus provision of HTML that worked “out of the box” in client’s content management system.

Categories: Case Studies, Not for Profit, Online, Optimization, Redesign, User Experience, Website

Pal Benefits Video Testimonial

Posted by Marty

 

client

Pal Benefits
objective
Support the company’s new business efforts
concept
Collect and develop testimonials to integrate into marketing communications
results
Compelling video testimonial reel integrated into website
thinkdodifference

Oversaw the project from start to finish: solicited testimonials, designed questionnaire and script, filmed and edited client testimonials & integrated them into the website.

Categories: Case Studies, Creative Marketing Strategy, Media Planning, Online, Video, Website

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