Kids Help Phone Year End Fundraising

Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.
Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.
client
A deep consideration for the user experience.
client
objective
concept
results
A deep appreciation for the power of brand identities and the knowledge to put them to action.
client
Applied user experience best practices to the design exercise. Templated approach plus provision of HTML that worked “out of the box” in client’s content management system.
Heart & Stroke Foundation
Leveraged user experience insights to create a page that emotionally motivates giving, communicates the case for giving, and presents giving options in a fresh and easy way.
Holistic approach to campaign including social media strategy, e-blast design, website optimization, and new audience test.
Managed media plan negotiations, contracts with media partners, creative development, budgets, timelines and coding/testing of the 8 creative versions of animated banners leading to new online conversion page.
Inspiration spreads: Measureable results delivered by a team of talented marketing experts driven by passion for the non-profit sector.
client
Oversaw the project from start to finish: solicited testimonials, designed questionnaire and script, filmed and edited client testimonials & integrated them into the website.