Kids Help Phone Year End Fundraising

Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.
Team leadership united multiple departments and agencies. Central creation of all assets ensured consistent quality for multi-media support.
client
A deep consideration for the user experience.
client
objective
concept
results
A deep appreciation for the power of brand identities and the knowledge to put them to action.
Managed media plan negotiations, contracts with media partners, creative development, budgets, timelines and coding/testing of the 8 creative versions of animated banners leading to new online conversion page.
Inspiration spreads: Measureable results delivered by a team of talented marketing experts driven by passion for the non-profit sector.
client
Applied user experience best practices to the design exercise. Templated approach plus provision of HTML that worked “out of the box” in client’s content management system.
Heart & Stroke Foundation
Leveraged user experience insights to create a page that emotionally motivates giving, communicates the case for giving, and presents giving options in a fresh and easy way.
Holistic approach to campaign including social media strategy, e-blast design, website optimization, and new audience test.
client
Oversaw the project from start to finish: solicited testimonials, designed questionnaire and script, filmed and edited client testimonials & integrated them into the website.