objective: 

Increase enrollment for various CMA online offerings. Reduce digital friction for students around the world.

the work: 

Custom landing pages, outbound email, social and paid media created. Creative centered on  Canada’s Top Butler, Charles MacPherson, and invited prospects to “enhance your career” and “learn from the best”. Consistent messaging was uniquely tailored for each medium.

results:

Successful transition to an online learning environment for the Academy. Increased awareness of courses offered. Year one enrollment targets surpassed.