CMiC Email Lead Generation Campaign
client
Computer Methods International Corporation
objective
To help strangers with email addresses become self-qualified prospects
concept
Leverage HubSpot automation to deliver relevant industry content in exchange for contact details. Series of high value emails automatically sent to purchased email addresses. CMiC reinforces its industry leadership role by developing and offering engaging content
results
Heightened awareness amongst target buyers. Fresh leads for the sales team. Cleaner database of engaged prospects
thinkdodifference
Work with the management, marketing, sales and tech teams to monitor, modify and optimize the campaign over time