objective: 

Engage prospects and drive targeted sales leads to book of demo of North America’s leading construction management software.

the work: 

Build a presence online targeting industry decision makers with blog and social content, Google PPC and LinkedIn sponsored ads. Create and offer valuable industry content as e-books, white papers and videos in exchange for contact details. Review analytics weekly, tweak creative and landing pages to optimize return on investment. Elements of thinkdo’s service delivery include: content strategy, creative development, keyword planning, media planning, spend management.

results:

Helped CMiC fill the hopper to exceed annual sale forecasts year over year. Increased demos. Decreased CPA.