objective: 

Grow Heart & Stroke’s Healthline subscription base.

the work: 

Created an an online contest for new and current subscribers.  Negotiated and delivered a win-win partnership with Nintendo and HSF, securing 30 Wii Fit Plus Prize Packs, a key success factor for the program. 

results:

Grew subscriber base by over 10,000. Exceeded the subscription goal 8 days into the 30 day program.