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client:

HSB Canada

objective: 

Show HSB Canada people delivering meaningful holistic solutions that extend beyond just an insurance policy.

the work: 

Capture stories on camera from 5 key HSB staff, sharing how Going Further is one more way HSB provides value. Edit the content to connect it to HSB’s unique strengths and corporate values. Produce English and French videos and share via social, email and internal channels. Video stills formed the based of inviting Social and Paid content.

results:

Heightened awareness of HSB’s values oriented positioning from over 3 million impressions with target client companies and brokers. Paid and owned media delivered deep engagement and high awareness levels amongst our narrow Insurance partner audience. Video views exceeded 10,000. Over 8,079 clicked through to the campaign landing page, featuring all 5 of our long format videos. The Go Further @Work internal brand class, attended by most staff, generated a deep understanding of our brand.